Who owns Parade?
Parade is owned by Groupe Eram (France).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Groupe Eram — Nos 10 marques. Last checked .
Key facts
- Current owner
- ERAM SAS reported
- Owner HQ
- 🇫🇷 France, Montrevault-sur-Èvre
- Origin
- 🇫🇷 France
- Founded
- 1978
- Category
- Apparel, footwear & accessories › Fashion apparel › Workwear
- Last verified
- · 1 sources
About Parade
Parade is a French brand of personal protective equipment, making safety shoes and ergonomic work clothing since 1978. Groupe Eram says its products are developed in offices in Maine-et-Loire after meetings with professionals in each trade, and that 40 per cent of the soles of its safety shoes are injected in France at the Montjean-sur-Loire factory. The brand's stated principle is that equipment should adapt to the wearer.
Ownership timeline of Parade
- Current owner Groupe Eram [1] reported
Where Parade sits in Groupe Eram
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Groupe Eram ownership tree →
See the full Groupe Eram brand portfolio (9) →
Other brands owned by Groupe Eram
Groupe Eram controls 9 brands on Brandtree, 8 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Bocage (1966)
- Bofilon
- Eram
- Mellow Yellow (2003)
- Montlimart (2017)
- Sessile (2019)
- TBS (1978)
Other brands in workwear, and who owns them
The 26 brands in workwear on Brandtree belong to 11 owners. The largest is Lakeland, with 5; Groupe Eram has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| EripioWear | Hultafors Group | 🇸🇪 Sweden |
| ChemMax | Lakeland | 🇺🇸 United States |
| BAMKO | Superior Group | 🇺🇸 United States |
| Duluth Trading | Duluth Holdings | 🇺🇸 United States |
| Hard Yakka | Wesfarmers | 🇦🇺 Australia |
| Bates | Wolverine Worldwide | 🇺🇸 United States |
| Carhartt | Carhartt | 🇺🇸 United States |
| Pega Forte | Grendene | 🇧🇷 Brazil |
About the owner: Groupe Eram
Groupe Eram is a privately held company headquartered in Montrevault-sur-Èvre, France, founded in 1927. Brandtree records 9 brands under its control.
Groupe Eram is a French family-owned footwear, clothing and accessories group based in the Maine-et-Loire since 1927 and run by the third generation of the Biotteau family, with Xavier Biotteau as president. Its legal entity is ERAM SAS, with its registered office at Saint-Pierre-Montlimart in Montrevault-sur-Èvre. It says it still makes shoes at its own workshop at Montjean-sur-Loire and presents ten brands: Eram, Bocage, Mellow Yellow, TBS, Montlimart, Sessile, Gémo, Dresco, Parade and Bofilon. Dresco is left out here because it distributes shoes for other brands under licence rather than being a consumer brand.
🇫🇷 Parade and other French brands
Brandtree records a controlling owner for 318 brands that began in France. 99 of them (31%) are now controlled by a company headquartered in another country; Parade is not one of them.
Frequently asked questions
Who is the parent company of Parade?
The parent company of Parade is Groupe Eram, a privately held company headquartered in France.
Is Parade French?
Yes. Parade originated in France in 1978 and its owner, Groupe Eram, is also headquartered in France.
Is Parade still owned by Groupe Eram?
Yes. As of 4 October 2026, Parade is still owned by Groupe Eram. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Groupe Eram — Nos 10 marques — Groupe Eram, Official document; retrieved 4 October 2026.
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