Who owns Novamil?
Novamil is made and sold by Genomma Lab (Mexico, BMV: LAB) under licence, an arrangement in place since 2019; Genomma Lab does not own the name.[1] The Novamil name is owned by UP International.
Evidence: Genomma Lab Internacional — Reporte Anual 2025 (Anexo N, BMV), Genomma Lab Internacional, S.A.B. de C.V. Last checked .
Key facts
- Licensed to
- Genomma Lab Internacional, S.A.B. de C.V. reported
- Since
- Headquarters
- 🇲🇽 Mexico, Mexico City
- Origin
- 🇲🇽 Mexico
- Category
- Food › Baby & infant food › Infant formula
- Parent ticker
- BMV: LAB
- Last verified
- · 1 sources
About Novamil
Novamil is a range of specialised infant nutrition formulas that Genomma Lab sells in Mexico under an exclusive licence granted by UP International and announced on 12 September 2019, covering Novamil and Novalac. Genomma supplies the marketing, distribution and a team of medical representatives briefing paediatricians and gastro-paediatricians, but the brands are not its own and the arrangement rests on the licence rather than ownership.
Ownership timeline of Novamil
Where Novamil sits in Genomma Lab
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Genomma Lab ownership tree →
See the full Genomma Lab brand portfolio (13) →
Other brands owned by Genomma Lab
Genomma Lab controls 14 brands on Brandtree.
Other brands in infant formula, and who owns them
The 25 brands in infant formula on Brandtree belong to 16 owners. The largest is The a2 Milk Company, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| a2 Genesis | The a2 Milk Company | 🇳🇿 New Zealand |
| BebeLait | Nutridar | 🇯🇴 Jordan |
| EleCare | Abbott | 🇺🇸 United States |
| Bellamy's Organic | Mengniu | 🇨🇳 China |
| I'm Mother | Namyang Dairy | 🇰🇷 South Korea |
| Dielac | Vinamilk | 🇻🇳 Vietnam |
| Nuralac | Almarai | 🇸🇦 Saudi Arabia |
| Bubs | Bubs Australia | 🇦🇺 Australia |
About the owner: Genomma Lab
Genomma Lab is a publicly listed company headquartered in Mexico City, Mexico, founded in 1996.
Genomma Lab Internacional is a Mexican over-the-counter medicine and personal care company that began in 1996 as a direct-response advertiser making its own television infomercials, moved into developing products of its own from 1997, and floated on the Mexican stock exchange as LAB on 18 June 2008. It sells more than 50 active brands in Mexico and eighteen countries beyond it, and puts its share of the Mexican over-the-counter market at 5.9 per cent and of the personal care categories it competes in at 5.0 per cent. Much of the portfolio was bought rather than invented.
🇲🇽 Novamil and other Mexican brands
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country; Novamil is not one of them.
Frequently asked questions
Who makes Novamil?
Genomma Lab makes and sells Novamil under a licensing agreement that has been in place since 2019.
Does Genomma Lab own Novamil?
No. Genomma Lab holds a licence to make and sell Novamil, which is not the same as owning it.
Where did Novamil come from?
Novamil originated in Mexico.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Genomma Lab Internacional — Reporte Anual 2025 (Anexo N, BMV) — Genomma Lab Internacional, S.A.B. de C.V., Annual report; retrieved 23 September 2026.
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