Who owns Nuuly?
Nuuly is owned by URBN (the United States, NASDAQ: URBN).[1]
Evidence: Urban Outfitters, Inc. Annual Report on Form 10-K filed 2026-04-01, SEC EDGAR, 1 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- Urban Outfitters, Inc. verified
- Owner HQ
- 🇺🇸 United States, Philadelphia, Pennsylvania
- Origin
- 🇺🇸 United States
- Founded
- 2019
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- NASDAQ: URBN
- Last verified
- · 1 sources
About Nuuly
Nuuly rents clothing by monthly subscription and also runs a resale marketplace, launched in 2019. It is the group's bet that renting and reselling will take share from buying, which few conventional retailers have attempted. It has grown faster than the group's conventional chains, and the company processes returned garments through its own cleaning facility in Pennsylvania rather than outsourcing it.
What URBN's annual report says about Nuuly
Sentences about Nuuly from URBN's latest annual filing[1], copied word for word.
Our Subscription segment includes the Nuuly brand, which offers customers a more sustainable way to explore fashion primarily through a monthly women's apparel subscription rental service.
Subscription Segment Our Subscription segment includes the Nuuly brand, which is primarily a monthly women's apparel subscription rental service.
For a monthly fee, Nuuly subscribers can rent product from a wide selection of the Company's own brands, third-party brands and one-of-a-kind vintage pieces via a custom-built, digital platform.
How often URBN names Nuuly in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Nuuly
Where Nuuly sits in URBN
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full URBN ownership tree →
See the full URBN brand portfolio (4) →
Other brands owned by URBN
URBN controls 4 brands on Brandtree, 4 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Anthropologie (1992)
- Free People (1984)
- Urban Outfitters (1970)
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8; URBN has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
About the owner: URBN
URBN is a publicly listed company headquartered in Philadelphia, Pennsylvania, United States, founded in 1970. Brandtree records 4 brands under its control, and it is listed as NASDAQ: URBN.
URBN began as a single Philadelphia shop in 1970 selling secondhand clothes and household oddities to students. It now runs several chains aimed at distinctly different customers, which is unusual for a company of its size and is what has kept it growing as tastes moved.
🇺🇸 Nuuly and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Nuuly is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Nuuly?
The parent company of Nuuly is URBN, a publicly listed company headquartered in the United States.
Is Nuuly American?
Yes. Nuuly originated in the United States in 2019 and its owner, URBN, is also headquartered in the United States.
Is Nuuly still owned by URBN?
Yes. As of 10 October 2026, Nuuly is still owned by URBN. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Urban Outfitters, Inc. Annual Report on Form 10-K filed 2026-04-01 — SEC EDGAR, SEC Form 10-K, published 1 April 2026; retrieved 16 September 2026.
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