Who owns PICK?
PICK is owned by Bonafarm (Hungary), which has owned the brand since 2009.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Bonafarm Group — Group Member Companies, Bonafarm Zrt. Last checked .
Key facts
- Current owner
- Bonafarm Zrt. reported
- Owned since
- Owner HQ
- 🇭🇺 Hungary, Budapest
- Origin
- 🇭🇺 Hungary, Szeged
- Founded
- 1869 by Márk Pick
- Category
- Food › Meat, poultry & seafood › Processed & packaged meat
- Last verified
- · 1 sources
About PICK
PICK is the Hungarian salami brand founded in Szeged in 1869, when the produce trader Márk Pick registered his business in the free royal city's industrial register. Its winter salami, made to a recipe he developed on Italian lines, is aged at least eighty days over beech smoke until a noble white mould forms on the casing, and it is recognised as a Hungaricum. The factory moved to the Tisza bank in 1900 for the cool river air; the company merged with its owner Délhús in 2006 and joined the newly formed Bonafarm Group in 2009.
Ownership timeline of PICK
Where PICK sits in Bonafarm
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Bonafarm ownership tree →
See the full Bonafarm brand portfolio (7) →
Other brands owned by Bonafarm
Bonafarm controls 7 brands on Brandtree, 5 of them in food.
Also in food
Other brands in processed & packaged meat, and who owns them
The 103 brands in processed & packaged meat on Brandtree belong to 45 owners. The largest is Atria, with 8; Bonafarm has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| 3-Stjernet | Atria | 🇫🇮 Finland |
| Dalsjöfors | Danish Crown | 🇩🇰 Denmark |
| Fantino & Mondello | Maple Leaf Foods | 🇨🇦 Canada |
| Bar-S | Sigma Foods | 🇲🇽 Mexico |
| Aidells | Tyson Foods | 🇺🇸 United States |
| KMOTR | AGROFERT | 🇨🇿 Czech Republic |
| Freybe | Premium Brands | 🇨🇦 Canada |
| Abraham | Bell Food Group | 🇨🇭 Switzerland |
About the owner: Bonafarm
Bonafarm is a privately held company headquartered in Budapest, Hungary, founded in 2009. Brandtree records 7 brands under its control.
Bonafarm is a Hungarian food group built as a vertically integrated chain, from crop and feed production through its own livestock farms to meat, dairy and wine plants. It was established in 2009, employs more than 8,400 people across five agricultural and three food processing companies plus two strategic partners, and farms 34,000 hectares. Its food companies are Pick Szeged, which makes about 40,000 tonnes of meat products a year, Sole-Mizo, which processes around 400 million litres of milk at four Hungarian plants, and the Villány winery Csányi Pincészet. The group describes its brands as coordinated rather than independent, and several of them are older than the group by more than a century.
🇭🇺 PICK and other Hungarian brands
Brandtree records a controlling owner for 28 brands that began in Hungary. 6 of them (21%) are now controlled by a company headquartered in another country; PICK is not one of them.
- Globus — Bonduelle 🇫🇷
- Goldenfood — LDC 🇫🇷
- Koronás Cukor — AGRANA 🇦🇹
- Allegro.hu — Allegro 🇵🇱
- Fütyülős — Zwack Unicum 🇭🇺
- MOL — MOL Group 🇭🇺
Frequently asked questions
Who is the parent company of PICK?
The parent company of PICK is Bonafarm, a privately held company headquartered in Hungary.
Is PICK Hungarian?
Yes. PICK originated in Hungary in 1869 and its owner, Bonafarm, is also headquartered in Hungary.
Since when has Bonafarm owned PICK?
Bonafarm has owned PICK since 2009.
Is PICK still owned by Bonafarm?
Yes. As of 21 September 2026, PICK is still owned by Bonafarm. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Bonafarm Group — Group Member Companies — Bonafarm Zrt., Official document; retrieved 21 September 2026.
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