Who owns PINK?
PINK is owned by Victoria's Secret (the United States, NYSE: VSXY).[1]
Key facts
- Current owner
- Victoria's Secret & Co. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Reynoldsburg, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 2002
- Category
- Apparel, footwear & accessories › Fashion apparel › Underwear & intimates
- Parent ticker
- NYSE: VSXY
- Last verified
- · 1 sources
About PINK
PINK was launched in 2002 for college-age customers at lower prices, and for years it was the group's growth engine. Its marketing to a younger audience has been a recurring source of criticism. It is sold in shops of its own as well as within the parent's stores, which lets it reach an audience that would not walk into the main brand.
Ownership timeline of PINK
- 2002 – present Victoria's Secret [1] verified
Where PINK sits in Victoria's Secret
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Victoria's Secret ownership tree →
Other brands owned by Victoria's Secret
Latest news about PINK
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Frequently asked questions
Who is the parent company of PINK?
The parent company of PINK is Victoria's Secret, a publicly listed company headquartered in the United States.
Is PINK American?
Yes. PINK originated in the United States in 2002 and its owner, Victoria's Secret, is also headquartered in the United States.
Is PINK still owned by Victoria's Secret?
Yes. As of 8 September 2026, PINK is still owned by Victoria's Secret. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Victoria's Secret & Co. Annual Report on Form 10-K filed 2026-03-20 — SEC EDGAR, SEC Form 10-K, published 20 March 2026; retrieved 8 September 2026.
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