Who owns PINK?
PINK is owned by Victoria's Secret (the United States, NYSE: VSXY).[1]
Evidence: Victoria's Secret & Co. Annual Report on Form 10-K filed 2026-03-20, SEC EDGAR, 20 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Victoria's Secret & Co. verified
- Owner HQ
- 🇺🇸 United States, Reynoldsburg, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 2002
- Category
- Apparel, footwear & accessories › Fashion apparel › Underwear & intimates
- Parent ticker
- NYSE: VSXY
- Last verified
- · 1 sources
About PINK
PINK was launched in 2002 for college-age customers at lower prices, and for years it was the group's growth engine. Its marketing to a younger audience has been a recurring source of criticism. It is sold in shops of its own as well as within the parent's stores, which lets it reach an audience that would not walk into the main brand.
What Victoria's Secret's annual report says about PINK
Sentences about PINK from Victoria's Secret's latest annual filing[1], copied word for word.
Our growth plan, which we call "Path to Potential," is built around four key priorities: supercharging our bra authority, recommitting to PINK, fueling growth in beauty and evolving our brand projection and go-to-market strategy.
We believe this strategy will allow us to strengthen Victoria 's Secret and PINK and evolve how we go to market and connect with our customers.
How often Victoria's Secret names PINK in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of PINK
- Current owner Victoria's Secret [1] verified
Where PINK sits in Victoria's Secret
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Victoria's Secret ownership tree →
See the full Victoria's Secret brand portfolio (3) →
Other brands owned by Victoria's Secret
Victoria's Secret controls 3 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Adore Me (2011)
- Victoria's Secret (1977)
Other brands in underwear & intimates, and who owns them
The 44 brands in underwear & intimates on Brandtree belong to 14 owners. The largest is Gildan, with 9; Victoria's Secret has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bali | Gildan | 🇨🇦 Canada |
| Bravissimo | Wacoal | 🇯🇵 Japan |
| Athena | Delta Galil | 🇮🇱 Israel |
| Calzedonia | Oniverse | 🇮🇹 Italy |
| Etam | Groupe Etam | 🇫🇷 France |
| Marie Jo | Van de Velde | 🇧🇪 Belgium |
| Aerie | American Eagle Outfitters | 🇺🇸 United States |
| Fruit of the Loom | Berkshire Hathaway | 🇺🇸 United States |
About the owner: Victoria's Secret
Victoria's Secret is a publicly listed company headquartered in Reynoldsburg, Ohio, United States, founded in 1977. Brandtree records 3 brands under its control, and it is listed as NYSE: VSXY.
Victoria's Secret was separated from Bath & Body Works in 2021 when their shared parent split in two. It dominated American lingerie for decades and then lost share heavily, having been slow to respond to competitors selling a wider range of sizes and a different idea of who the clothes were for.
Victoria's Secret: full profile, brands and acquisition history →
🇺🇸 PINK and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; PINK is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
- Altra — VF Corporation 🇺🇸
Frequently asked questions
Who is the parent company of PINK?
The parent company of PINK is Victoria's Secret, a publicly listed company headquartered in the United States.
Is PINK American?
Yes. PINK originated in the United States in 2002 and its owner, Victoria's Secret, is also headquartered in the United States.
Is PINK still owned by Victoria's Secret?
Yes. As of 11 October 2026, PINK is still owned by Victoria's Secret. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Victoria's Secret & Co. Annual Report on Form 10-K filed 2026-03-20 — SEC EDGAR, SEC Form 10-K, published 20 March 2026; retrieved 16 September 2026.
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