Who owns Princess Noori?
Princess Noori is owned by Orimi Trade (Russia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Orimi Trade Group of Companies — History. Last checked .
Key facts
- Current owner
- Orimi Trade Group of Companies reported
- Owner HQ
- 🇷🇺 Russia, Saint Petersburg
- Origin
- 🇷🇺 Russia
- Founded
- 1995
- Category
- Beverages › Coffee, tea & hot drinks › Tea
- Last verified
- · 1 sources
About Princess Noori
Princess Noori is, on Orimi's own account, the best-selling black tea brand on the Russian market and a repeated winner of the country's Product of the Year award. Introduced in 1995, it anchored the "Princess" family that reached 20 per cent of the Russian tea market by 1999 and took the retail leadership in its segment by 2006. It is sold as loose leaf, in standard teabags and in pyramid teabags, sourced from multiple growing origins rather than a single one.
Ownership timeline of Princess Noori
- Current owner Orimi Trade [1] reported
Where Princess Noori sits in Orimi Trade
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Orimi Trade ownership tree →
See the full Orimi Trade brand portfolio (8) →
Other brands owned by Orimi Trade
Orimi Trade controls 8 brands on Brandtree, 8 of them in beverages.
Also in beverages
- Gita (1995)
- Jardin (2007)
- Jockey (1999)
- Pearl of the Nile (2003)
- Princess Java (1995)
- Princess Kandy (1994)
- TESS
Other brands in tea, and who owns them
Orimi Trade has more brands in tea on Brandtree than any other owner: 6 of 35.
| Brand | Owner | Owner based in |
|---|---|---|
| Fahari Ya Kenya | Ketepa | 🇰🇪 Kenya |
| Ran Kahata | Sunshine Holdings | 🇱🇰 Sri Lanka |
| Five Roses | AVI | 🇿🇦 South Africa |
| ITO EN Matcha Green Tea | ITO EN | 🇯🇵 Japan |
| Piala Gold | RG Brands | 🇰🇿 Kazakhstan |
| Tata Tea | Tata Consumer | 🇮🇳 India |
| Good Nature | Alkaloid | 🇲🇰 North Macedonia |
| Final | Azersun | 🇦🇿 Azerbaijan |
About the owner: Orimi Trade
Orimi Trade is a privately held company headquartered in Saint Petersburg, Russia, founded in 1994. Brandtree records 8 brands under its control.
Orimi Trade was established on 12 October 1994 in Saint Petersburg and grew into Russia's largest importer and packer of tea and roasted coffee, a position it describes by saying every third cup of tea or roasted coffee drunk in Russia comes from its factories. It built its own production base at Nevskie Porogi in the Leningrad Region from 2000, later renamed the Orimi factory, and added coffee roasting and instant-coffee lines through the 2000s and 2010s. The company ranks among the roughly two hundred largest privately held companies in Russia by Forbes' count, and its house of tea and coffee brands — several under the "Princess" name, plus standalone coffee and tea marks — has repeatedly taken leading market-share positions in both categories.
🇷🇺 Princess Noori and other Russian brands
Brandtree records a controlling owner for 75 brands that began in Russia. 5 of them (7%) are now controlled by a company headquartered in another country; Princess Noori is not one of them.
Frequently asked questions
Who is the parent company of Princess Noori?
The parent company of Princess Noori is Orimi Trade, a privately held company headquartered in Russia.
Is Princess Noori Russian?
Yes. Princess Noori originated in Russia in 1995 and its owner, Orimi Trade, is also headquartered in Russia.
Is Princess Noori still owned by Orimi Trade?
Yes. As of 21 September 2026, Princess Noori is still owned by Orimi Trade. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Orimi Trade Group of Companies — History — Orimi Trade Group of Companies, Official document; retrieved 21 September 2026.
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