Who owns Santa Carolina?
Santa Carolina is owned by Watt's (Chile, BCS: WATTS).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Watt's S.A. Memoria Integrada 2025, 18 April 2026. Last checked .
Key facts
- Current owner
- Watt's S.A. reported
- Owner HQ
- 🇨🇱 Chile, Santiago
- Origin
- 🇨🇱 Chile
- Founded
- 1875 by Luis Pereira Cotapos
- Category
- Beverages › Wine & champagne › Still wine
- Parent ticker
- BCS: WATTS
- Last verified
- · 1 sources
About Santa Carolina
Santa Carolina is the wine brand of Viña Santa Carolina, which Luis Pereira Cotapos founded in 1875 and which is the oldest business in the Watt's group, held through its subsidiary Comercial Víctor Manuel S.A. The winery, one of Chile's main wine exporters, also sells Viña Casablanca, Ochagavía and Argentina's Finca El Origen, and its sales in 2025, its 150th year, were Ch$44.9 billion. Its Carolina Reserva wines hold Best Buy ratings from Wine Enthusiast.
Ownership timeline of Santa Carolina
Where Santa Carolina sits in Watt's
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Watt's ownership tree →
See the full Watt's brand portfolio (7) →
Other brands owned by Watt's
Watt's controls 7 brands on Brandtree, 2 of them in beverages.
Also in beverages
- Watt's (1941)
Other brands in still wine, and who owns them
The 128 brands in still wine on Brandtree belong to 35 owners. The largest is Concha y Toro, with 11.
| Brand | Owner | Owner based in |
|---|---|---|
| Almaviva | Concha y Toro | 🇨🇱 Chile |
| Carlo Rossi | Gallo | 🇺🇸 United States |
| Bodega San Telmo | Grupo Peñaflor | 🇦🇷 Argentina |
| Aura | Sogrape | 🇵🇹 Portugal |
| AFIP | Changyu | 🇨🇳 China |
| Archery Summit | Crimson Wine Group | 🇺🇸 United States |
| 19 Crimes | Treasury Wine Estates | 🇦🇺 Australia |
| Aphrodite | KEO | 🇨🇾 Cyprus |
About the owner: Watt's
Watt's is a publicly listed company headquartered in Santiago, Chile, founded in 1941. Brandtree records 7 brands under its control, and it is listed as BCS: WATTS.
Watt's S.A. is a Chilean food and wine company, listed in Santiago as WATTS and controlled with 51.15% by Chacabuco S.A., a company of the Larrain Cruzat family. It began in 1941 as the Watt family's homemade-jam business and grew by buying oil and margarine makers in the 1970s, the Loncoche dairy and the Osorno cooperative CALO in the 1980s, Frutos del Maipo in 2014 and Danone Chile in 2017. It sells more than 40 brands from six plants, and its consolidated revenue in 2025 was Ch$633.5 billion. It owns Viña Santa Carolina, holds half of the brand company Promarca with CCU, and holds 37.58% of Peru's Laive, which it controls jointly with a Peruvian partner.
🇨🇱 Santa Carolina and other Chilean brands
Brandtree records a controlling owner for 69 brands that began in Chile. 8 of them (12%) are now controlled by a company headquartered in another country; Santa Carolina is not one of them.
- Almaviva — Concha y Toro 🇨🇱
- Austral — CCU 🇨🇱
- Carmen — Viña Santa Rita 🇨🇱
- Chateau Los Boldos — Sogrape 🇵🇹
- Guallarauco — Coca-Cola Andina 🇨🇱
- Indomita — Changyu 🇨🇳
Frequently asked questions
Who is the parent company of Santa Carolina?
The parent company of Santa Carolina is Watt's, a publicly listed company headquartered in Chile.
Is Santa Carolina Chilean?
Yes. Santa Carolina originated in Chile in 1875 and its owner, Watt's, is also headquartered in Chile.
Is Santa Carolina still owned by Watt's?
Yes. As of 24 October 2026, Santa Carolina is still owned by Watt's. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Watt's S.A. Memoria Integrada 2025 — Watt's S.A., Annual report, published 18 April 2026; retrieved 24 October 2026.
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