Who owns Subtype?
Subtype is owned by Accent Group (Australia, ASX: AX1).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Accent Group Limited Annual Report 2025. Last checked .
Key facts
- Current owner
- Accent Group Limited reported
- Owner HQ
- 🇦🇺 Australia, Richmond
- Origin
- 🇦🇺 Australia
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- ASX: AX1
- Last verified
- · 1 sources
About Subtype
Subtype is a retail concept held by Accent Group through Subtype Pty Ltd in Australia and Subtype Limited in New Zealand, both wholly owned. The annual report describes it as a destination for premium sneakers and apparel that blurs the lines between fashion and street, with conceptual stores curating apparel and footwear from established and upcoming labels.
Ownership timeline of Subtype
- Current owner Accent Group [1] reported
Where Subtype sits in Accent Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Accent Group ownership tree →
See the full Accent Group brand portfolio (6) →
Other brands owned by Accent Group
Accent Group controls 6 brands on Brandtree, 6 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8; Accent Group has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
About the owner: Accent Group
Accent Group is a publicly listed company headquartered in Richmond, Australia. Brandtree records 6 brands under its control, and it is listed as ASX: AX1.
Accent Group is an Australian-listed retail and distribution business in branded performance and lifestyle footwear, apparel and accessories. Its 2025 annual report describes over 890 stores across 18 retail banners and exclusive distribution rights for 12 international brands in Australia and New Zealand. The banners listed here are the Group's own. It also operates stores for third-party brands it distributes (Skechers, Vans, Dr. Martens, HOKA, Merrell, Saucony, Timberland, UGG and others) and holds the Australian and New Zealand licence for The Athlete's Foot; those names belong to their own owners and are left off this list.
Accent Group: full profile, brands and acquisition history →
🇦🇺 Subtype and other Australian brands
Brandtree records a controlling owner for 203 brands that began in Australia. 59 of them (29%) are now controlled by a company headquartered in another country; Subtype is not one of them.
- Berlei (Australia, New Zealand and South Africa) — Gildan 🇨🇦
- Hard Yakka — Wesfarmers 🇦🇺
- MAXTRAX — Clarus 🇺🇸
- Rip Curl — KMD Brands 🇳🇿
- UGG — Deckers Brands 🇺🇸
- 19 Crimes — Treasury Wine Estates 🇦🇺
Frequently asked questions
Who is the parent company of Subtype?
The parent company of Subtype is Accent Group, a publicly listed company headquartered in Australia.
Is Subtype Australian?
Yes. Subtype originated in Australia and its owner, Accent Group, is also headquartered in Australia.
Is Subtype still owned by Accent Group?
Yes. As of 4 October 2026, Subtype is still owned by Accent Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Accent Group Limited Annual Report 2025 — Accent Group Limited, Annual report; retrieved 4 October 2026.
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