Who owns Unconventional?
Unconventional is owned by Granarolo (Italy).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Granarolo Group Sustainability Report 2023, Granarolo S.p.A. Last checked .
Key facts
- Current owner
- Granarolo S.p.A. reported
- Owner HQ
- 🇮🇹 Italy, Bologna
- Origin
- 🇮🇹 Italy
- Category
- Food › Meat, poultry & seafood › Plant-based meat
- Last verified
- · 1 sources
About Unconventional
Unconventional is Granarolo's plant-based food brand, run through the wholly owned subsidiary Unconventional S.r.l. Granarolo launched the plant-based Unconventional range between 2020 and 2024 as part of its innovation programme, adding vegan ravioli and Unconventional Nuggets, alongside the high-protein products, kefir and cheese snacks it developed in the same period.
Ownership timeline of Unconventional
Where Unconventional sits in Granarolo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Granarolo ownership tree →
See the full Granarolo brand portfolio (10) →
Other brands owned by Granarolo
Granarolo controls 10 brands on Brandtree, 10 of them in food.
Also in food
Other brands in plant-based meat, and who owns them
The 23 brands in plant-based meat on Brandtree belong to 19 owners. The largest is Monde Nissin, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Loma Linda | Century Pacific | 🇵🇭 Philippines |
| Field Roast | Maple Leaf Foods | 🇨🇦 Canada |
| Cauldron | Monde Nissin | 🇵🇭 Philippines |
| Nasoya | Pulmuone | 🇰🇷 South Korea |
| Vegini | Avril | 🇫🇷 France |
| The Green Mountain | Bell Food Group | 🇨🇭 Switzerland |
| Beyond Meat | Beyond Meat | 🇺🇸 United States |
| Lankasoy | CBL Group | 🇱🇰 Sri Lanka |
About the owner: Granarolo
Granarolo is a cooperative headquartered in Bologna, Italy, founded in 1957. Brandtree records 10 brands under its control.
Granarolo is Italy's major dairy group, headquartered in Bologna, where the Bologna Consortium of Milk Producers was founded in 1957. Granarolo S.p.A. is 63.14 per cent owned by the Granlatte farmers' cooperative, with Italy's National Strategic Fund, Intesa Sanpaolo and Enpaia holding most of the rest. It turned over EUR 1,617 million in 2023 from 15 plants in Italy and 9 abroad, having bought dairy businesses in France, Britain, Germany, Brazil and the United States.
🇮🇹 Unconventional and other Italian brands
Brandtree records a controlling owner for 212 brands that began in Italy. 88 of them (42%) are now controlled by a company headquartered in another country; Unconventional is not one of them.
- Academia Barilla — Barilla 🇮🇹
- Acquaviva — Vandemoortele 🇧🇪
- Alpenliebe — Perfetti Van Melle 🇳🇱
- Balconi — Valeo Foods 🇮🇪
- Bertagni — Ebro Foods 🇪🇸
- Caffarel — Lindt & Sprüngli 🇨🇭
Frequently asked questions
Who is the parent company of Unconventional?
The parent company of Unconventional is Granarolo, a cooperative headquartered in Italy.
Is Unconventional Italian?
Yes. Unconventional originated in Italy and its owner, Granarolo, is also headquartered in Italy.
Is Unconventional still owned by Granarolo?
Yes. As of 16 September 2026, Unconventional is still owned by Granarolo. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Granarolo Group Sustainability Report 2023 — Granarolo S.p.A., Annual report; retrieved 16 September 2026.
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