Who owns Unconventional?
Unconventional is owned by Granarolo (Italy).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Granarolo S.p.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇮🇹 Italy, Bologna
- Origin
- 🇮🇹 Italy
- Category
- Food › Meat, poultry & seafood › Plant-based meat
- Last verified
- · 1 sources
About Unconventional
Unconventional is Granarolo's plant-based food brand, run through the wholly owned subsidiary Unconventional S.r.l. Granarolo launched the plant-based Unconventional range between 2020 and 2024 as part of its innovation programme, adding vegan ravioli and Unconventional Nuggets, alongside the high-protein products, kefir and cheese snacks it developed in the same period.
Ownership timeline of Unconventional
Where Unconventional sits in Granarolo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Granarolo ownership tree →
Other brands owned by Granarolo in food
Latest news about Unconventional
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Frequently asked questions
Who is the parent company of Unconventional?
The parent company of Unconventional is Granarolo, a cooperative headquartered in Italy.
Is Unconventional Italian?
Yes. Unconventional originated in Italy and its owner, Granarolo, is also headquartered in Italy.
Is Unconventional still owned by Granarolo?
Yes. As of 16 September 2026, Unconventional is still owned by Granarolo. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Granarolo Group Sustainability Report 2023 — Granarolo S.p.A., Annual report; retrieved 16 September 2026.
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