Who owns Viator?
Viator is owned by Tripadvisor (the United States, NASDAQ: TRIP), which has owned the brand since 8 August 2014.[1]
Evidence: Tripadvisor, Inc. Annual Report on Form 10-K filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Tripadvisor, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Needham, Massachusetts
- Origin
- 🇺🇸 United States
- Founded
- 1995
- Category
- Internet & digital › Online travel › Online travel agencies
- Parent ticker
- NASDAQ: TRIP
- Last verified
- · 1 sources
About Viator
Viator sells tours, day trips and attraction tickets, founded in 1995 and acquired by Tripadvisor in 2014 for about $200 million. It has grown into the largest part of the group by revenue, ahead of the review business that bought it.
What Tripadvisor's annual report says about Viator
Sentences about Viator from Tripadvisor's latest annual filing[1], copied word for word.
Viator is a pure-play experiences online travel agency ("OTA"), offering an online global marketplace focused on merchandising bookable experiences to travelers that typically have relatively higher purchase intent either pre-destination or in-destination.
How often Tripadvisor names Viator in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Viator
- 2014 – present Tripadvisor [1] verified
Where Viator sits in Tripadvisor
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Tripadvisor ownership tree →
See the full Tripadvisor brand portfolio (3) →
Other brands owned by Tripadvisor
Tripadvisor controls 3 brands on Brandtree, 3 of them in internet & digital.
Also in internet & digital
- TheFork (2007)
- Tripadvisor (2000)
Other brands in online travel agencies, and who owns them
The 50 brands in online travel agencies on Brandtree belong to 22 owners. The largest is Expedia Group, with 7.
| Brand | Owner | Owner based in |
|---|---|---|
| CheapTickets | Expedia Group | 🇺🇸 United States |
| Corporate Traveller | Flight Centre Travel Group | 🇦🇺 Australia |
| Bravofly | lastminute.com Group | 🇳🇱 Netherlands |
| Agoda | Booking Holdings | 🇺🇸 United States |
| AbhiBus | ixigo | 🇮🇳 India |
| eDreams | eDreams ODIGEO | 🇪🇸 Spain |
| Goibibo | MakeMyTrip | 🇮🇳 India |
| Globe All India Services | Yatra | 🇮🇳 India |
About the owner: Tripadvisor
Tripadvisor is a publicly listed company headquartered in Needham, Massachusetts, United States, founded in 2000. Brandtree records 3 brands under its control, and it is listed as NASDAQ: TRIP.
Tripadvisor was founded in 2000 intending to sell software to travel companies and found that the user reviews it published as a sideline were what people actually wanted. It was owned by Expedia and then by IAC before being spun out as an independent company in 2011.
🇺🇸 Viator and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 492 of them (19%) are now controlled by a company headquartered in another country; Viator is not one of them.
Frequently asked questions
Who is the parent company of Viator?
The parent company of Viator is Tripadvisor, a publicly listed company headquartered in the United States.
Is Viator American?
Yes. Viator originated in the United States in 1995 and its owner, Tripadvisor, is also headquartered in the United States.
Since when has Tripadvisor owned Viator?
Tripadvisor has owned Viator since 8 August 2014.
Is Viator still owned by Tripadvisor?
Yes. As of 29 October 2026, Viator is still owned by Tripadvisor. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Tripadvisor, Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 16 September 2026.
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