Who owns Vitacelia?
Vitacelia is owned by AGROFERT (the Czech Republic).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: AGROFERT Group Annual Report Consolidated 2025, AGROFERT, a.s. Last checked .
Key facts
- Current owner
- AGROFERT, a.s. reported
- Owner HQ
- 🇨🇿 Czech Republic, Prague
- Origin
- 🇨🇿 Czech Republic
- Category
- Food › Bakery › Bread & buns
- Last verified
- · 1 sources
About Vitacelia
Vitacelia is the gluten-free bakery brand within PENAM, sold with its own identity and its own website rather than as a label on the ordinary PENAM range. It covers bread and sweet baked goods for people who cannot eat wheat, rye or barley, in a country whose everyday baking is almost entirely wheat and rye, and PENAM presents it as one of its most popular ranges alongside Fit den and its toast breads.
Ownership timeline of Vitacelia
Where Vitacelia sits in AGROFERT
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full AGROFERT ownership tree →
See the full AGROFERT brand portfolio (15) →
Other brands owned by AGROFERT
AGROFERT controls 15 brands on Brandtree, 14 of them in food.
Also in food
- Florian (1994)
- Golden Toast (1963)
- Grande
- HYZA (2007)
- KMOTR (2001)
- Kostelec (1917)
- Krahulík (1928)
- Lieken Urkorn
- OLMA
- PENAM (2000)
- Tatra (1964)
- Vodňanské kuře (2004)
- Vysočina Hodice
Other brands in bread & buns, and who owns them
The 43 brands in bread & buns on Brandtree belong to 28 owners. The largest is Grupo Bimbo, with 4; AGROFERT has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Elite | ELBISCO | 🇬🇷 Greece |
| Arnold | Grupo Bimbo | 🇲🇽 Mexico |
| Dave's Killer Bread | Flowers Foods | 🇺🇸 United States |
| Delicados | GRUMA | 🇲🇽 Mexico |
| Korvbrödsbagarn | Lantmännen | 🇸🇪 Sweden |
| New York Bakery | Marzetti | 🇺🇸 United States |
| L'usine | Almarai | 🇸🇦 Saudi Arabia |
| Harrys | Barilla | 🇮🇹 Italy |
About the owner: AGROFERT
AGROFERT is a privately held company headquartered in Prague, Czech Republic. Brandtree records 15 brands under its control.
AGROFERT is a Czech concern that its 2025 consolidated annual report describes as the parent company plus 209 subsidiaries, 19 jointly controlled companies and 6 associates, working in chemicals, agriculture, food processing, forestry, land technology, logistics and renewable energy. It reported consolidated revenues of CZK 212.2 billion in 2025 and more than 28,000 employees, which makes it the largest private employer in the Czech Republic, and it is the second largest producer of nitrogen fertilizers in Europe. Its food companies are the reason it appears here: bakeries, dairies, meat plants and poultry businesses whose brands are on Czech, Slovak, Hungarian and German shelves. Since 20 February 2026 the rights of the sole shareholder over all of its shares have been exercised by Wilfried Reinhard Elbs, the trustee of the RSVP TRUST private trust fund.
🇨🇿 Vitacelia and other Czech brands
Brandtree records a controlling owner for 42 brands that began in the Czech Republic. 11 of them (26%) are now controlled by a company headquartered in another country; Vitacelia is not one of them.
- Korunní Cukr — AGRANA 🇦🇹
- Sunar — Hero Group 🇨🇭
- TTD — Tereos 🇫🇷
- Allegro.cz — Allegro 🇵🇱
- Becherovka — Maspex 🇵🇱
- Bernard — Duvel Moortgat 🇧🇪
Frequently asked questions
Who is the parent company of Vitacelia?
The parent company of Vitacelia is AGROFERT, a privately held company headquartered in the Czech Republic.
Is Vitacelia Czech?
Yes. Vitacelia originated in the Czech Republic and its owner, AGROFERT, is also headquartered in the Czech Republic.
Is Vitacelia still owned by AGROFERT?
Yes. As of 21 September 2026, Vitacelia is still owned by AGROFERT. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] AGROFERT Group Annual Report Consolidated 2025 — AGROFERT, a.s., Annual report; retrieved 21 September 2026.
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