Who owns Wasa?
Wasa is owned by Barilla (Italy), which has owned the brand since 1999.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Barilla Group — our brands, Barilla G. e R. Fratelli S.p.A. Last checked .
Key facts
- Current owner
- Barilla G. e R. Fratelli S.p.A. reported
- Owned since
- Owner HQ
- 🇮🇹 Italy, Parma
- Origin
- 🇸🇪 Sweden
- Founded
- 1919
- Category
- Food › Snacks › Cookies & crackers
- Last verified
- · 1 sources
About Wasa
Wasa is the largest crispbread brand in the world, founded in Sweden in 1919. Crispbread is a Nordic staple made from rye flour and baked to a very low moisture content so it keeps for months. Barilla acquired the business in 1999.
Ownership timeline of Wasa
Where Wasa sits in Barilla
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Barilla ownership tree →
See the full Barilla brand portfolio (5) →
Other brands owned by Barilla
Barilla controls 5 brands on Brandtree, 5 of them in food.
Also in food
- Academia Barilla (2004)
- Barilla (1877)
- Harrys (1970)
- Mulino Bianco (1975)
Other brands in cookies & crackers, and who owns them
The 137 brands in cookies & crackers on Brandtree belong to 55 owners. The largest is Valeo Foods, with 13; Barilla has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Britannia | 🇮🇳 India |
About the owner: Barilla
Barilla is a family-owned company headquartered in Parma, Italy, founded in 1877. Brandtree records 5 brands under its control.
Barilla was founded as a bread and pasta shop in Parma in 1877 and is the largest pasta producer in the world, holding roughly a quarter of the Italian market and about the same share in the United States. It remains wholly owned by the fourth generation of the Barilla family.
🇸🇪 Wasa and other Swedish brands
Brandtree records a controlling owner for 117 brands that began in Sweden. 53 of them (45%) are now controlled by a company headquartered in another country, Wasa among them.
- AXA — Lantmännen 🇸🇪
- Ahlgrens bilar — Cloetta 🇸🇪
- Annas — Lotus Bakeries 🇧🇪
- Barebells — Vitamin Well Group 🇸🇪
- Daim — Mondelēz 🇺🇸
- Dalsjöfors — Danish Crown 🇩🇰
Frequently asked questions
Who is the parent company of Wasa?
The parent company of Wasa is Barilla, a family-owned company headquartered in Italy.
Is Wasa Swedish or Italian?
Wasa originated in Sweden in 1919, but it is owned today by Barilla, which is headquartered in Italy. So Wasa is a Swedish-origin brand under Italian ownership.
Since when has Barilla owned Wasa?
Barilla has owned Wasa since 1999.
Is Wasa still owned by Barilla?
Yes. As of 16 September 2026, Wasa is still owned by Barilla. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Barilla Group — our brands — Barilla G. e R. Fratelli S.p.A., Official document; retrieved 16 September 2026.
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