Who owns WIRED?
WIRED is owned by Advance (the United States).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Advance — about us, Advance Publications, Inc. Last checked .
Key facts
- Current owner
- Advance Publications, Inc. reported
- Owner HQ
- 🇺🇸 United States, New York, New York
- Origin
- 🇺🇸 United States, San Francisco, California
- Founded
- 1993
- Category
- Media & entertainment › Publishing › Newspapers & magazines
- Last verified
- · 1 sources
About WIRED
WIRED launched in 1993 to cover technology as culture rather than as product reviews, and its early design was deliberately hard to read. It has become one of the more critical mainstream voices on the industry it once celebrated. Condé Nast bought the magazine in 1998 and the website separately in 2006, reuniting two halves of the same brand that had been sold to different owners.
Ownership timeline of WIRED
Where WIRED sits in Advance
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Advance ownership tree →
See the full Advance brand portfolio (6) →
Other brands owned by Advance
Advance controls 6 brands on Brandtree, 6 of them in media & entertainment.
Also in media & entertainment
- Condé Nast (1909)
- GQ (1931)
- The New Yorker (1925)
- Vanity Fair (1913)
- Vogue (1892)
Other brands in newspapers & magazines, and who owns them
The 70 brands in newspapers & magazines on Brandtree belong to 16 owners. The largest is Reach, with 9; Advance has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| BelfastLive | Reach | 🇬🇧 United Kingdom |
| Beobachter | Ringier | 🇨🇭 Switzerland |
| Aftenposten | Schibsted Media | 🇳🇴 Norway |
| Country Life | Future | 🇬🇧 United Kingdom |
| Car and Driver | Hearst | 🇺🇸 United States |
| Brisbane Times | Nine | 🇦🇺 Australia |
| ARQ | Grupo Clarín | 🇦🇷 Argentina |
| Dow Jones | News Corp | 🇺🇸 United States |
About the owner: Advance
Advance is a family-owned company headquartered in New York, New York, United States, founded in 1922. Brandtree records 6 brands under its control.
Advance is the Newhouse family's private holding company and one of the least visible large media owners in America. It holds Condé Nast outright and substantial stakes in Reddit and Warner Bros. Discovery, so a family firm that publishes no results owns some of the best-known titles in publishing.
🇺🇸 WIRED and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; WIRED is not one of them.
- 20th Century Studios — Disney 🇺🇸
- AMC — AMC Networks 🇺🇸
- AMC Theatres — AMC Theatres 🇺🇸
- AMF — Lucky Strike Entertainment 🇺🇸
- Adventure Island — United Parks 🇺🇸
- Antenna TV — Nexstar 🇺🇸
Frequently asked questions
Who is the parent company of WIRED?
The parent company of WIRED is Advance, a family-owned company headquartered in the United States.
Is WIRED American?
Yes. WIRED originated in the United States in 1993 and its owner, Advance, is also headquartered in the United States.
Is WIRED still owned by Advance?
Yes. As of 16 September 2026, WIRED is still owned by Advance. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Advance — about us — Advance Publications, Inc., Official document; retrieved 16 September 2026.
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