Who owns Zig-Zag (tobacco products)?
Zig-Zag (tobacco products) is owned by Turning Point Brands (the United States, NYSE: TPB).[1]
Evidence: Turning Point Brands, Inc. Annual Report on Form 10-K filed 2026-03-02, SEC EDGAR, 2 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Turning Point Brands, Inc. verified
- Owner HQ
- 🇺🇸 United States, Louisville, Kentucky
- Origin
- 🇺🇸 United States
- Founded
- 2009
- Category
- Tobacco & nicotine › Tobacco products › Cigars & cigarillos
- Parent ticker
- NYSE: TPB
- Last verified
- · 1 sources
About Zig-Zag (tobacco products)
This is the half of Zig-Zag that Turning Point Brands owns rather than licenses: the trademark for products made with tobacco in the United States, which it extended into make-your-own cigar wraps in 2009 and took to half the category within two years. It added hemp and natural leaf wraps in 2021, 'Rillo sized wraps cut to cigarillo dimensions, and a cigarillo range built on the intellectual property it bought from Unitabac in July 2021.
Ownership timeline of Zig-Zag (tobacco products)
- Current owner Turning Point Brands [1] verified
Where Zig-Zag (tobacco products) sits in Turning Point Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Turning Point Brands ownership tree →
See the full Turning Point Brands brand portfolio (7) →
Other brands owned by Turning Point Brands
Turning Point Brands controls 7 brands on Brandtree, 7 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in cigars & cigarillos, and who owns them
The 30 brands in cigars & cigarillos on Brandtree belong to 12 owners. The largest is Villiger, with 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Constellation | Villiger | 🇨🇭 Switzerland |
| Cohiba | Habanos | 🇨🇺 Cuba |
| Cohiba (United States) | Scandinavian Tobacco Group | 🇩🇰 Denmark |
| H. Upmann (United States) | Tabacalera USA | 🇺🇸 United States |
| Djarum Cigarillos | Djarum | 🇮🇩 Indonesia |
| Backwoods | Imperial Brands | 🇬🇧 United Kingdom |
| Black & Mild | Altria | 🇺🇸 United States |
| Jose Bartolo | Eastern Company | 🇪🇬 Egypt |
About the owner: Turning Point Brands
Turning Point Brands is a publicly listed company headquartered in Louisville, Kentucky, United States, founded in 2004. Brandtree records 7 brands under its control, and it is listed as NYSE: TPB.
Turning Point Brands was incorporated in Delaware in 2004 as North Atlantic Holding Company and renamed itself on 4 November 2015. It reports two segments named after the brands that define them, Zig-Zag and Stoker's, and sells through roughly 900 distributors into about 220,000 retail locations in North America with 484 employees. It manufactures very little of what it sells: Swedish Match makes its chewing tobacco and Republic Technology International its cigarette papers. Its distribution arm was disposed of on 2 January 2025.
Turning Point Brands: full profile, brands and acquisition history →
🇺🇸 Zig-Zag (tobacco products) and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Zig-Zag (tobacco products) is not one of them.
- Backwoods — Imperial Brands 🇬🇧
- Black & Mild — Altria 🇺🇸
- Camel — Japan Tobacco 🇯🇵
- Camel (United States) — British American Tobacco 🇬🇧
- Captain Black — Scandinavian Tobacco Group 🇩🇰
- Charlie's Chalk Dust — Charlie's Holdings 🇺🇸
Frequently asked questions
Who is the parent company of Zig-Zag (tobacco products)?
The parent company of Zig-Zag (tobacco products) is Turning Point Brands, a publicly listed company headquartered in the United States.
Is Zig-Zag (tobacco products) American?
Yes. Zig-Zag (tobacco products) originated in the United States in 2009 and its owner, Turning Point Brands, is also headquartered in the United States.
Is Zig-Zag (tobacco products) still owned by Turning Point Brands?
Yes. As of 26 September 2026, Zig-Zag (tobacco products) is still owned by Turning Point Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Turning Point Brands, Inc. Annual Report on Form 10-K filed 2026-03-02 — SEC EDGAR, SEC Form 10-K, published 2 March 2026; retrieved 26 September 2026.
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