Who are Armani's biggest competitors?
On Brandtree, Armani's biggest competitors by shared categories are Oniverse, which shares 3 categories, such as casual & denim and designer apparel; Gobi, which shares 2 categories, such as casual & denim; and Hugo Boss, which shares 2 categories, such as casual & denim.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Armani controls 3 brands with a page here, across 3 categories; 75 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Oniverse | 3 | 60% | Casual & denim, Designer apparel and Luxury fashion & leather goods |
| 2 | Gobi | 2 | 67% | Casual & denim and Luxury fashion & leather goods |
| 3 | Hugo Boss | 2 | 67% | Casual & denim and Designer apparel |
| 4 | Max Mara | 2 | 67% | Designer apparel and Luxury fashion & leather goods |
| 5 | Moncler | 2 | 67% | Casual & denim and Luxury fashion & leather goods |
| 6 | Next | 2 | 67% | Casual & denim and Designer apparel |
| 7 | OTB Group | 2 | 67% | Luxury fashion & leather goods and Casual & denim |
| 8 | Ralph Lauren | 2 | 67% | Casual & denim and Luxury fashion & leather goods |
| 9 | Vedant Fashions | 2 | 67% | Designer apparel and Casual & denim |
| 10 | Azzas 2154 | 2 | 50% | Casual & denim and Designer apparel |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Armani and Oniverse: 3 shared categories
Armani and Gobi: 2 shared categories
| Category | Armani | Gobi |
|---|---|---|
| Casual & denim | A|X Armani Exchange | GOBI, GOBI ORGANIC, GOYO, KID GOYO |
| Luxury fashion & leather goods | Giorgio Armani | YAMA |
Armani and Hugo Boss: 2 shared categories
| Category | Armani | Hugo Boss |
|---|---|---|
| Casual & denim | A|X Armani Exchange | HUGO |
| Designer apparel | Emporio Armani | BOSS |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Armani owns and the most overlapping owners on Brandtree.