Brandtree

When did Heineken buy and sell its brands?

Heineken has completed 3 recorded acquisitions and 0 divestitures or spin-offs, spanning 2008 to 2017.

DateTypeAssetsCounterpartyValue
May 2017AcquisitionLagunitasundisclosed
Apr 2010AcquisitionSol and Dos Equis$7.6bn
Apr 2008AcquisitionStrongbow and Kronenbourg 1664£7.8bn

2017

Acquisition closed

Heineken acquires Lagunitas

Heineken took full ownership of the Californian craft brewer Lagunitas, having bought half in 2015. Craft brewers acquired by multinationals frequently lose shelf space in independent bottle shops as a result, a tension the sector still argues about.

Value
Undisclosed
Seller
Regulatory
None recorded

2010

Acquisition closed

Heineken acquires Sol and Dos Equis

Heineken acquired the beer operations of Mexico's FEMSA for about $7.6 billion in shares, taking Sol and Dos Equis. It gave Heineken a major position in Mexico and the United States Hispanic market without paying cash.

Value
$7.6bn
Seller
Regulatory
None recorded

2008

Acquisition closed

Heineken and Carlsberg acquires Strongbow and Kronenbourg 1664

Heineken and Carlsberg bid jointly for Scottish & Newcastle at about GBP 7.8 billion and split it between them rather than one buying the whole company. Heineken took the British and Irish business including Strongbow, Carlsberg took the French and Russian operations including Kronenbourg. A joint bid to divide a target is unusual, and it is why two competing brewers date their ownership of these brands to the same day.

Value
£7.8bn
Seller
Regulatory
None recorded

Heineken acquisitions on a timeline

Timeline of completed acquisitions by Heineken

Full chart with a text equivalent, free to republish with attribution.