Who are Wittington's biggest competitors?
On Brandtree, Wittington's biggest competitors by shared categories are Lantmännen, which shares 4 categories, such as bread & buns and baking mixes & ingredients; M. Dias Branco, which shares 4 categories, such as cookies & crackers; and Conagra Brands, which shares 3 categories, such as sauces & ketchup.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Wittington controls 9 brands with a page here, across 8 categories; 225 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Lantmännen | 4 | 40% | Bread & buns, Baking mixes & ingredients and Cookies & crackers and 1 more |
| 2 | M. Dias Branco | 4 | 40% | Cookies & crackers, Baking mixes & ingredients and Bread & buns and 1 more |
| 3 | Conagra Brands | 3 | 20% | Sauces & ketchup, Baking mixes & ingredients and Bread & buns |
| 4 | Barilla | 3 | 33% | Cookies & crackers, Sauces & ketchup and Bread & buns |
| 5 | FMF | 3 | 27% | Baking mixes & ingredients, Cookies & crackers and Tea |
| 6 | IFFCO | 3 | 25% | Cookies & crackers, Sauces & ketchup and Baking mixes & ingredients |
| 7 | Patisen | 3 | 25% | Baking mixes & ingredients, Sauces & ketchup and Hot chocolate & malt drinks |
| 8 | RCL FOODS | 3 | 20% | Baking mixes & ingredients, Bread & buns and Cookies & crackers |
| 9 | Empresas Polar | 3 | 15% | Sauces & ketchup, Baking mixes & ingredients and Hot chocolate & malt drinks |
| 10 | Mars | 3 | 15% | Ready-to-eat cereal, Sauces & ketchup and Cookies & crackers |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Wittington and Lantmännen: 4 shared categories
| Category | Wittington | Lantmännen |
|---|---|---|
| Bread & buns | Kingsmill | Korvbrödsbagarn, Vaasan |
| Baking mixes & ingredients | Silver Spoon | Kungsörnen |
| Cookies & crackers | Ryvita | Finn Crisp |
| Ready-to-eat cereal | Jordans | AXA |
Wittington and M. Dias Branco: 4 shared categories
| Category | Wittington | M. Dias Branco |
|---|---|---|
| Cookies & crackers | Ryvita | Fortaleza, Piraquê, Richester, Treloso, Vitarella |
| Baking mixes & ingredients | Silver Spoon | Finna |
| Bread & buns | Kingsmill | Frontera |
| Ready-to-eat cereal | Jordans | Jasmine |
Wittington and Conagra Brands: 3 shared categories
| Category | Wittington | Conagra Brands |
|---|---|---|
| Sauces & ketchup | Blue Dragon, Patak's | Frontera, Hunt's |
| Baking mixes & ingredients | Silver Spoon | Duncan Hines, PAM |
| Bread & buns | Kingsmill | Udi's |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Wittington owns and the most overlapping owners on Brandtree.