Who are Lantmännen's biggest competitors?
On Brandtree, Lantmännen's biggest competitors by shared categories are M. Dias Branco, which shares 4 categories, such as cookies & crackers and bread & buns; Zambeef, which shares 4 categories, such as processed & packaged meat; and Associated British Foods, which shares 4 categories, such as bread & buns.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Lantmännen controls 9 brands with a page here, across 6 categories; 143 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | M. Dias Branco | 4 | 50% | Cookies & crackers, Bread & buns and Baking mixes & ingredients and 1 more |
| 2 | Zambeef | 4 | 50% | Processed & packaged meat, Bread & buns and Fresh meat & poultry and 1 more |
| 3 | Associated British Foods | 4 | 40% | Bread & buns, Baking mixes & ingredients and Cookies & crackers and 1 more |
| 4 | AGROFERT | 3 | 30% | Processed & packaged meat, Bread & buns and Fresh meat & poultry |
| 5 | Zad Holding | 3 | 43% | Processed & packaged meat, Bread & buns and Baking mixes & ingredients |
| 6 | RCL FOODS | 3 | 23% | Baking mixes & ingredients, Bread & buns and Cookies & crackers |
| 7 | Danish Crown | 2 | 33% | Processed & packaged meat and Fresh meat & poultry |
| 8 | MBRF | 2 | 29% | Processed & packaged meat and Fresh meat & poultry |
| 9 | Tyson Foods | 2 | 29% | Processed & packaged meat and Fresh meat & poultry |
| 10 | Maple Leaf Foods | 2 | 25% | Processed & packaged meat and Fresh meat & poultry |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Lantmännen and M. Dias Branco: 4 shared categories
| Category | Lantmännen | M. Dias Branco |
|---|---|---|
| Cookies & crackers | Finn Crisp | Fortaleza, Piraquê, Richester, Treloso, Vitarella |
| Bread & buns | Korvbrödsbagarn, Vaasan | Frontera |
| Baking mixes & ingredients | Kungsörnen | Finna |
| Ready-to-eat cereal | AXA | Jasmine |
Lantmännen and Zambeef: 4 shared categories
Lantmännen and Associated British Foods: 4 shared categories
| Category | Lantmännen | Associated British Foods |
|---|---|---|
| Bread & buns | Korvbrödsbagarn, Vaasan | Kingsmill |
| Baking mixes & ingredients | Kungsörnen | Silver Spoon |
| Cookies & crackers | Finn Crisp | Ryvita |
| Ready-to-eat cereal | AXA | Jordans |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Lantmännen owns and the most overlapping owners on Brandtree.