Who owns Beauty Secrets?
Beauty Secrets is owned by Sally Beauty Holdings (the United States, NYSE: SBH).[1]
Evidence: Sally Beauty Holdings, Inc. Annual Report on Form 10-K filed 2025-11-13, SEC EDGAR, 13 November 2025. Verified from filings; last checked .
Key facts
- Current owner
- Sally Beauty Holdings, Inc. verified
- Owner HQ
- 🇺🇸 United States, Denton, Texas
- Origin
- 🇺🇸 United States
- Category
- Personal care & beauty › Cosmetics & fragrance › Nail care
- Parent ticker
- NYSE: SBH
- Last verified
- · 1 sources
About Beauty Secrets
Beauty Secrets is an owned brand of Sally Beauty Holdings, sold through its Sally Beauty stores. In fiscal 2025 the company brought several new nail care supplies to market under the name, as part of its effort to expand owned brands, which it says are a key differentiator from competitors.
Ownership timeline of Beauty Secrets
- Current owner Sally Beauty Holdings [1] verified
Where Beauty Secrets sits in Sally Beauty Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Sally Beauty Holdings ownership tree →
See the full Sally Beauty Holdings brand portfolio (5) →
Other brands owned by Sally Beauty Holdings
Sally Beauty Holdings controls 5 brands on Brandtree, 2 of them in personal care & beauty.
Also in personal care & beauty
Other brands in nail care, and who owns them
The 11 brands in nail care on Brandtree belong to 7 owners. The largest is Kiss, with 3.
About the owner: Sally Beauty Holdings
Sally Beauty Holdings is a publicly listed company headquartered in Denton, Texas, United States. Brandtree records 5 brands under its control, and it is listed as NYSE: SBH.
Sally Beauty Holdings is an American specialty retailer and distributor of professional beauty supplies, run from Denton, Texas, with a focus on hair color and care. It has two segments: Sally Beauty, with 3,096 stores at the end of fiscal 2025 across North America, South America and Europe, and Beauty Systems Group, a distributor to salon professionals with 1,326 stores in the United States and Canada. Its owned brands include ION, Beauty Secrets, Texture ID and Inspired by Nature.
Sally Beauty Holdings: full profile, brands and acquisition history →
🇺🇸 Beauty Secrets and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Beauty Secrets is not one of them.
Frequently asked questions
Who is the parent company of Beauty Secrets?
The parent company of Beauty Secrets is Sally Beauty Holdings, a publicly listed company headquartered in the United States.
Is Beauty Secrets American?
Yes. Beauty Secrets originated in the United States and its owner, Sally Beauty Holdings, is also headquartered in the United States.
Is Beauty Secrets still owned by Sally Beauty Holdings?
Yes. As of 13 October 2026, Beauty Secrets is still owned by Sally Beauty Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Sally Beauty Holdings, Inc. Annual Report on Form 10-K filed 2025-11-13 — SEC EDGAR, SEC Form 10-K, published 13 November 2025; retrieved 13 October 2026.
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