Who owns Birra Peja?
Birra Peja is owned by Devolli Group (Kosovo), which has owned the brand since 2006.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Devolli Group — Portfolio of brands. Last checked .
Key facts
- Current owner
- Devolli Group Sh.p.k. reported
- Owned since
- Owner HQ
- 🇽🇰 Kosovo, Istog
- Origin
- 🇽🇰 Kosovo, Pejë
- Founded
- 1971
- Category
- Beverages › Beer › Lager
- Last verified
- · 1 sources
About Birra Peja
Birra Peja is the brewery at Pejë in western Kosovo, brewing since 1971 and part of Devolli Group since 2006. It is the group's only alcoholic brand and, in the group's own words, Kosovo's iconic brewery: it is sold as a pilsner and a lager and extended into a weizen, a helles, an IPA, a dark beer and an alcohol-free Zero, with kegs for the trade. The group makes a point of the natural spring water it brews with, and ranks it among the leading producers in southeastern Europe.
Ownership timeline of Birra Peja
- 2006 – present Devolli Group [1] reported
Where Birra Peja sits in Devolli Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Devolli Group ownership tree →
See the full Devolli Group brand portfolio (6) →
Other brands owned by Devolli Group
Devolli Group controls 6 brands on Brandtree, 4 of them in beverages.
Also in beverages
Other brands in lager, and who owns them
The 200 brands in lager on Brandtree belong to 55 owners. The largest is AB InBev, with 17.
About the owner: Devolli Group
Devolli Group is a privately held company headquartered in Istog, Kosovo, founded in 1989. Brandtree records 6 brands under its control.
Devolli Group is a Kosovan food and drinks producer and distributor founded in 1989 as a family business. It describes its founding ideal as quality products at a reasonable price, and its own account of its history runs from distribution across Kosovo in the 1990s, to building factories of its own in the 2000s, to the arrival of the Peja brewery in 2006 and of EcoPark in 2018, Vitaland and Central Park in 2022. It is based at Rudina in Istog, counts six group companies, and says its brands reach more than 35 export markets across six continents.
Devolli Group: full profile, brands and acquisition history →
🇽🇰 Birra Peja and other Kosovan brands
Brandtree records a controlling owner for 6 brands that began in Kosovo. All of them are controlled from Kosovo.
Frequently asked questions
Who is the parent company of Birra Peja?
The parent company of Birra Peja is Devolli Group, a privately held company headquartered in Kosovo.
Is Birra Peja Kosovan?
Yes. Birra Peja originated in Kosovo in 1971 and its owner, Devolli Group, is also headquartered in Kosovo.
Since when has Devolli Group owned Birra Peja?
Devolli Group has owned Birra Peja since 2006.
Is Birra Peja still owned by Devolli Group?
Yes. As of 22 September 2026, Birra Peja is still owned by Devolli Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Devolli Group — Portfolio of brands — Devolli Group, Official document; retrieved 22 September 2026.
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