Who owns CHIN-SU?
CHIN-SU is owned by Masan Consumer (Vietnam, UPCoM: MCH), which has owned the brand since 2002.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Masan Group Annual Report 2017, Masan Group Corporation, 1 January 2018. Last checked .
Key facts
- Current owner
- Masan Consumer Holdings Company Limited reported
- Owned since
- Owner HQ
- 🇻🇳 Vietnam, Ho Chi Minh City
- Origin
- 🇻🇳 Vietnam
- Founded
- 2002
- Category
- Food › Condiments, sauces & seasonings › Sauces & ketchup
- Parent ticker
- UPCoM: MCH
- Last verified
- · 1 sources
About CHIN-SU
CHIN-SU is Masan's founding consumer brand: Masan Group's 2017 annual report records that the company "shifted its focus from exports to the domestic market by introducing the sauce brand, 'Chin-su'" in 2002. The brand's own site, chinsu.com, describes the original chilli sauce as made by "grilling celestial chilies with fermented garlic" across spicy, salty, sweet and tangy notes, and says it had won more than 60% of Vietnam's chilli sauce category by the 2020s; the range has since grown to include fish sauce, soy sauce, oyster sauce and instant phở, sold in the United States through retailers including Costco and H Mart.
Ownership timeline of CHIN-SU
- 2002 – present Masan Consumer [1] reported
Where CHIN-SU sits in Masan Consumer
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Masan Consumer ownership tree →
See the full Masan Consumer brand portfolio (6) →
Other brands owned by Masan Consumer
Masan Consumer controls 6 brands on Brandtree, 4 of them in food.
Also in food
Other brands in sauces & ketchup, and who owns them
The 95 brands in sauces & ketchup on Brandtree belong to 53 owners. The largest is Develey, with 6; Masan Consumer has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Bautz'ner | Develey | 🇩🇪 Germany |
| Chungjungone | Daesang | 🇰🇷 South Korea |
| Haitian | Haitian | 🇨🇳 China |
| Chaochai | Sempio | 🇰🇷 South Korea |
| Búfalo | Grupo Herdez | 🇲🇽 Mexico |
| A.1. | Kraft Heinz | 🇺🇸 United States |
| Las Palmas | B&G Foods | 🇺🇸 United States |
| Erisco | Erisco Foods | 🇳🇬 Nigeria |
About the owner: Masan Consumer
Masan Consumer is a publicly listed company headquartered in Ho Chi Minh City, Vietnam, founded in 1996. Brandtree records 6 brands under its control, and it is listed as UPCoM: MCH.
Masan Consumer traces to Masan's first predecessor company, established in 1996 in Ho Chi Minh City as a manufacturer of seasonings; the group shifted from exporting to Vietnam's domestic market in 2002 with the launch of the CHIN-SU sauce brand. Masan Consumer Holdings was formed in December 2014 as the restructured primary holding company for Masan's branded food and beverage businesses, and Masan Consumer itself listed on UPCoM, the Hanoi Stock Exchange's market for public companies not yet listed on the main board, in January 2017 under ticker MCH. Parent Masan Group listed on the Ho Chi Minh Stock Exchange on 5 November 2009 under ticker MSN.
Masan Consumer: full profile, brands and acquisition history →
🇻🇳 CHIN-SU and other Vietnamese brands
Brandtree records a controlling owner for 67 brands that began in Vietnam. 12 of them (18%) are now controlled by a company headquartered in another country; CHIN-SU is not one of them.
Frequently asked questions
Who is the parent company of CHIN-SU?
The parent company of CHIN-SU is Masan Consumer, a publicly listed company headquartered in Vietnam.
Is CHIN-SU Vietnamese?
Yes. CHIN-SU originated in Vietnam in 2002 and its owner, Masan Consumer, is also headquartered in Vietnam.
Since when has Masan Consumer owned CHIN-SU?
Masan Consumer has owned CHIN-SU since 2002.
Is CHIN-SU still owned by Masan Consumer?
Yes. As of 20 September 2026, CHIN-SU is still owned by Masan Consumer. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Masan Group Annual Report 2017 — Masan Group Corporation, Annual report, published 1 January 2018; retrieved 20 September 2026.
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