Who owns Elite?
Elite, a food brand from Israel, is owned by Strauss Group (Israel, TASE: STRS).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Strauss Group — our brands, Strauss Group Ltd. Last checked .
Key facts
- Current owner
- Strauss Group Ltd. reported
- Owner HQ
- 🇮🇱 Israel, Petah Tikva
- Origin
- 🇮🇱 Israel
- Founded
- 1933
- Category
- Food › Confectionery › Chocolate
- Parent ticker
- TASE: STRS
- Last verified
- · 1 sources
About Elite
Elite is the confectionery and coffee brand at the centre of Strauss in Israel, founded in 1933 by a family who had made chocolate in Latvia before emigrating. Its instant coffee and its chocolate are staples of Israeli kitchens, and the brand name is carried by products across several categories rather than confined to one.
Ownership timeline of Elite
- Current owner Strauss Group [1] reported
Where Elite sits in Strauss Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Strauss Group ownership tree →
See the full Strauss Group brand portfolio (7) →
Other brands owned by Strauss Group
Strauss Group controls 7 brands on Brandtree, 6 of them in food.
Also in food
- Achla (1994)
- Mekupelet (1935)
- Milky (1979)
- Pesek Zman (1983)
- Yotvata (1962)
Other brands in chocolate, and who owns them
The 132 brands in chocolate on Brandtree belong to 46 owners. The largest is Mars, with 9; Strauss Group has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bounty | Mars | 🇺🇸 United States |
| Cadbury | Mondelēz | 🇺🇸 United States |
| Danusia | Wawel | 🇵🇱 Poland |
| Elizabeth Shaw | Colian | 🇵🇱 Poland |
| Baby Ruth | Ferrero | 🇮🇹 Italy |
| Almond Joy | Hershey | 🇺🇸 United States |
| Caffarel | Lindt & Sprüngli | 🇨🇭 Switzerland |
| Eitt Sett | Nói Síríus | 🇮🇸 Iceland |
About the owner: Strauss Group
Strauss Group is a publicly listed company headquartered in Petah Tikva, Israel, founded in 1936. Brandtree records 7 brands under its control, and it is listed as TASE: STRS.
Strauss Group is the largest food company in Israel and describes itself as running three businesses: Strauss Coffee, Strauss Israel and Strauss Water, with about 15,000 employees across some twenty countries and 27 production sites. It began as a dairy in Nahariya in 1936 and now spans chocolate, coffee, dairy and filtered water appliances. Much of its portfolio outside Israel is coffee, and much of it inside Israel is held with partners: it makes and sells several PepsiCo and Danone brands there under long-standing arrangements, and until December 2024 owned half of the American hummus company Sabra.
Strauss Group: full profile, brands and acquisition history →
🇮🇱 Elite and other Israeli brands
Brandtree records a controlling owner for 57 brands that began in Israel. 4 of them (7%) are now controlled by a company headquartered in another country; Elite is not one of them.
- Ajovy — Teva 🇮🇱
- AutoDS — Fiverr 🇮🇱
- Base44 — Wix 🇮🇱
- Be — Shufersal 🇮🇱
- Bingo Blitz — Playtika 🇮🇱
- Caesarstone — Caesarstone 🇮🇱
Frequently asked questions
Who is the parent company of Elite?
The parent company of Elite is Strauss Group, a publicly listed company headquartered in Israel.
Is Elite Israeli?
Yes. Elite originated in Israel in 1933 and its owner, Strauss Group, is also headquartered in Israel.
Is Elite still owned by Strauss Group?
Yes. As of 16 September 2026, Elite is still owned by Strauss Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Strauss Group — our brands — Strauss Group Ltd., Official document; retrieved 16 September 2026.
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