Who owns FRESH?
FRESH, a drinks brand, is owned by STAR (Madagascar).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: STAR — Notre histoire, STAR Madagascar. Last checked .
Key facts
- Current owner
- Brasseries STAR Madagascar reported
- Owner HQ
- 🇲🇬 Madagascar, Antananarivo
- Origin
- 🇲🇬 Madagascar
- Founded
- 1990
- Category
- Beverages › Beer › Lager
- Last verified
- · 1 sources
About FRESH
FRESH is a panaché, the French-style mix of beer and lemonade, and STAR says it was the first panaché made in Madagascar when it appeared in 1990. It is lighter and sweeter than the brewer's beers and is sold on that: a summer drink for people who want something gently fizzy rather than a full lager. It sits in the range between the THB and Queen's beers and the Caprice soft drinks.
Ownership timeline of FRESH
Where FRESH sits in STAR
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full STAR ownership tree →
See the full STAR brand portfolio (9) →
Other brands owned by STAR
STAR controls 9 brands on Brandtree, 9 of them in beverages.
Also in beverages
Other brands in lager, and who owns them
The 200 brands in lager on Brandtree belong to 55 owners. The largest is AB InBev, with 17; STAR has 4.
About the owner: STAR
STAR is a privately held company headquartered in Antananarivo, Madagascar, founded in 1953. Brandtree records 9 brands under its control.
STAR is the dominant drinks producer in Madagascar, founded in 1953 and describing itself as proudly Malagasy ever since. Its own history dates the arrival of each of its products: Three Horses Beer in 1958, the spring water Eau Vive in 1970, a malthouse in 1976, soft drinks production at Andraharo in 1997, PET bottles in 2004 and an energy drink in 2012. It took its present name in 1980, became a fully independent public limited company at privatisation in 1989, and has been affiliated to the French drinks group Castel since 2011. Castel counts the Malagasy business as five production plants, eighteen brands, twenty thousand points of sale, twenty thousand local farmers and two million bottles moved a day.
🇲🇬 FRESH and other Malagasy brands
Brandtree records a controlling owner for 10 brands that began in Madagascar. All of them are controlled from Madagascar.
- Madagascar Airlines — Madagascar Airlines 🇲🇬
Frequently asked questions
Who is the parent company of FRESH?
The parent company of FRESH is STAR, a privately held company headquartered in Madagascar.
Is FRESH Malagasy?
Yes. FRESH originated in Madagascar in 1990 and its owner, STAR, is also headquartered in Madagascar.
Is FRESH still owned by STAR?
Yes. As of 21 September 2026, FRESH is still owned by STAR. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] STAR — Notre histoire — STAR Madagascar, Official document; retrieved 21 September 2026.
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