Who owns Guerrero?
Guerrero is owned by GRUMA (Mexico, BMV: GRUMA), which has owned the brand since 1989.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: GRUMA — our brands, GRUMA, S.A.B. de C.V. Last checked .
Key facts
- Current owner
- GRUMA, S.A.B. de C.V. reported
- Owned since
- Owner HQ
- 🇲🇽 Mexico, San Pedro Garza García
- Origin
- 🇺🇸 United States, Los Angeles
- Category
- Food › Bakery › Bread & buns
- Parent ticker
- BMV: GRUMA
- Last verified
- · 1 sources
About Guerrero
Guerrero is a tortilla and tostada brand that GRUMA bought in 1989, when it was a local name serving Mexican families in Los Angeles. GRUMA has since taken it across practically the whole United States, where it is aimed squarely at Hispanic shoppers, leads the Hispanic tortilla and tostada market and has added pork rinds and pork rind snacks alongside new tortilla varieties.
Ownership timeline of Guerrero
Where Guerrero sits in GRUMA
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full GRUMA ownership tree →
See the full GRUMA brand portfolio (4) →
Other brands owned by GRUMA
GRUMA controls 4 brands on Brandtree, 4 of them in food.
Also in food
Other brands in bread & buns, and who owns them
The 43 brands in bread & buns on Brandtree belong to 28 owners. The largest is Grupo Bimbo, with 4; GRUMA has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Golden Toast | AGROFERT | 🇨🇿 Czech Republic |
| Elite | ELBISCO | 🇬🇷 Greece |
| Arnold | Grupo Bimbo | 🇲🇽 Mexico |
| Dave's Killer Bread | Flowers Foods | 🇺🇸 United States |
| Korvbrödsbagarn | Lantmännen | 🇸🇪 Sweden |
| New York Bakery | Marzetti | 🇺🇸 United States |
| L'usine | Almarai | 🇸🇦 Saudi Arabia |
| Harrys | Barilla | 🇮🇹 Italy |
About the owner: GRUMA
GRUMA is a publicly listed company headquartered in San Pedro Garza García, Mexico, founded in 1949. Brandtree records 4 brands under its control, and it is listed as BMV: GRUMA.
GRUMA is a Mexican company that describes itself as one of the world's leading tortilla and corn flour producers, a business it has run since 1949, when it opened a nixtamal corn flour mill in Cerralvo, Nuevo León. Headquartered in San Pedro Garza García, it operates in the United States, Mexico, Central America, Europe, Asia and Oceania with around 25,000 employees and 77 plants, and reported 2025 net sales of US$6.4 billion, 73 per cent of it from outside Mexico. Its US tortilla business sells under Mission, Guerrero and Calidad, while its Mexican corn flour subsidiary GIMSA sells Maseca.
🇺🇸 Guerrero and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Guerrero among them.
Frequently asked questions
Who is the parent company of Guerrero?
The parent company of Guerrero is GRUMA, a publicly listed company headquartered in Mexico.
Is Guerrero American or Mexican?
Guerrero originated in the United States, but it is owned today by GRUMA, which is headquartered in Mexico. So Guerrero is an American-origin brand under Mexican ownership.
Since when has GRUMA owned Guerrero?
GRUMA has owned Guerrero since 1989.
Is Guerrero still owned by GRUMA?
Yes. As of 16 September 2026, Guerrero is still owned by GRUMA. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] GRUMA — our brands — GRUMA, S.A.B. de C.V., Official document; retrieved 16 September 2026.
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