Who owns Mission?
Mission is owned by GRUMA (Mexico, BMV: GRUMA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: GRUMA — our brands, GRUMA, S.A.B. de C.V. Last checked .
Key facts
- Current owner
- GRUMA, S.A.B. de C.V. reported
- Owner HQ
- 🇲🇽 Mexico, San Pedro Garza García
- Origin
- 🇺🇸 United States
- Category
- Food › Bakery › Bread & buns
- Parent ticker
- BMV: GRUMA
- Last verified
- · 1 sources
About Mission
Mission is GRUMA's global brand for tortillas, flatbreads such as wraps, naan and pita, tortilla chips and Tex-Mex products including dinner kits and taco shells. It began with a tortilla plant in California that GRUMA bought, which became the base for expansion into Europe, the Middle East, Africa, Asia and Oceania. GRUMA says Mission is the leading brand in the United States, Australia and the United Kingdom and is sold in more than 50 countries.
Ownership timeline of Mission
Where Mission sits in GRUMA
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full GRUMA ownership tree →
See the full GRUMA brand portfolio (4) →
Other brands owned by GRUMA
GRUMA controls 4 brands on Brandtree, 4 of them in food.
Also in food
Other brands in bread & buns, and who owns them
The 43 brands in bread & buns on Brandtree belong to 28 owners. The largest is Grupo Bimbo, with 4; GRUMA has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Golden Toast | AGROFERT | 🇨🇿 Czech Republic |
| Elite | ELBISCO | 🇬🇷 Greece |
| Arnold | Grupo Bimbo | 🇲🇽 Mexico |
| Dave's Killer Bread | Flowers Foods | 🇺🇸 United States |
| Korvbrödsbagarn | Lantmännen | 🇸🇪 Sweden |
| New York Bakery | Marzetti | 🇺🇸 United States |
| L'usine | Almarai | 🇸🇦 Saudi Arabia |
| Harrys | Barilla | 🇮🇹 Italy |
About the owner: GRUMA
GRUMA is a publicly listed company headquartered in San Pedro Garza García, Mexico, founded in 1949. Brandtree records 4 brands under its control, and it is listed as BMV: GRUMA.
GRUMA is a Mexican company that describes itself as one of the world's leading tortilla and corn flour producers, a business it has run since 1949, when it opened a nixtamal corn flour mill in Cerralvo, Nuevo León. Headquartered in San Pedro Garza García, it operates in the United States, Mexico, Central America, Europe, Asia and Oceania with around 25,000 employees and 77 plants, and reported 2025 net sales of US$6.4 billion, 73 per cent of it from outside Mexico. Its US tortilla business sells under Mission, Guerrero and Calidad, while its Mexican corn flour subsidiary GIMSA sells Maseca.
🇺🇸 Mission and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Mission among them.
Frequently asked questions
Who is the parent company of Mission?
The parent company of Mission is GRUMA, a publicly listed company headquartered in Mexico.
Is Mission American or Mexican?
Mission originated in the United States, but it is owned today by GRUMA, which is headquartered in Mexico. So Mission is an American-origin brand under Mexican ownership.
Is Mission still owned by GRUMA?
Yes. As of 16 September 2026, Mission is still owned by GRUMA. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] GRUMA — our brands — GRUMA, S.A.B. de C.V., Official document; retrieved 16 September 2026.
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