Who owns Joie?
Joie is owned by Yakult (Japan, TSE: 2267).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Yakult Honsha Co., Ltd. Integrated Report 2025, 30 September 2025. Last checked .
Key facts
- Current owner
- Yakult Honsha Co., Ltd. reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Founded
- 1970
- Category
- Beverages › Soft drinks › Juice & juice drinks
- Parent ticker
- TSE: 2267
- Last verified
- · 1 sources
About Joie
Joie is a juice and vegetable drink range Yakult sells in Japan through the same door-to-door delivery network as its fermented milk products, using the distribution rather than retail shelves to reach households. That network, staffed largely by women delivering to regular customers, is the company's principal advantage in its home market.
Ownership timeline of Joie
Where Joie sits in Yakult
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Yakult ownership tree →
See the full Yakult brand portfolio (2) →
Other brands owned by Yakult
Yakult controls 2 brands on Brandtree.
- Yakult (1935)
Other brands in juice & juice drinks, and who owns them
The 139 brands in juice & juice drinks on Brandtree belong to 82 owners. The largest is Eckes-Granini, with 11.
| Brand | Owner | Owner based in |
|---|---|---|
| Brämhults | Eckes-Granini | 🇩🇪 Germany |
| Apple & Eve | Lassonde | 🇨🇦 Canada |
| Appletiser | Coca-Cola | 🇺🇸 United States |
| Kagome Tomato Juice | Kagome | 🇯🇵 Japan |
| Fructal | Nectar Group | 🇷🇸 Serbia |
| All Coco | Sappe | 🇹🇭 Thailand |
| Amayu | AJE | 🇵🇪 Peru |
| Kiddy Pack | Kasapreko | 🇬🇭 Ghana |
About the owner: Yakult
Yakult is a publicly listed company headquartered in Tokyo, Japan, founded in 1935. Brandtree records 2 brands under its control, and it is listed as TSE: 2267.
Yakult was founded in 1935 by a microbiologist who had isolated a lactic acid bacterium strong enough to survive stomach acid and wanted to make it affordable to ordinary families. Danone held a substantial stake for years before reducing it. The company sells through a network of hundreds of thousands of women delivering door to door.
🇯🇵 Joie and other Japanese brands
Brandtree records a controlling owner for 448 brands that began in Japan. 22 of them (5%) are now controlled by a company headquartered in another country; Joie is not one of them.
- Aquarius — Coca-Cola 🇺🇸
- Asahi Super Dry — Asahi Group 🇯🇵
- Blendy — Ajinomoto 🇯🇵
- Café au Lait — Glico 🇯🇵
- Gogo no Kocha — Kirin 🇯🇵
- Hibiki — Suntory 🇯🇵
Frequently asked questions
Who is the parent company of Joie?
The parent company of Joie is Yakult, a publicly listed company headquartered in Japan.
Is Joie Japanese?
Yes. Joie originated in Japan in 1970 and its owner, Yakult, is also headquartered in Japan.
Is Joie still owned by Yakult?
Yes. As of 16 September 2026, Joie is still owned by Yakult. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Yakult Honsha Co., Ltd. Integrated Report 2025 — Yakult Honsha Co., Ltd., Annual report, published 30 September 2025; retrieved 16 September 2026.
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