Who owns Little Heroes?
Little Heroes is owned by Navigator (Portugal, Euronext Lisbon: NVG), which has owned the brand since 24 May 2024.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: The Navigator Company 2025 Annual Report, The Navigator Company, S.A. Last checked .
Key facts
- Current owner
- The Navigator Company, S.A. reported
- Owned since
- Owner HQ
- 🇵🇹 Portugal, Setúbal
- Origin
- 🇬🇧 United Kingdom
- Category
- Personal care & beauty › Baby care › Baby & child toiletries
- Parent ticker
- Euronext Lisbon: NVG
- Last verified
- · 2 sources
About Little Heroes
Little Heroes is a range of baby and toddler wet wipes that Accrol launched in its 2023 financial year and that passed to The Navigator Company when it took Accrol over on 24 May 2024. Accrol's wipes are made at its Flint and Bridgewater sites, and its 2023 annual report credits Little Heroes with lifting its share of the UK wet wipes market. Navigator carried the brand at €0.9 million in its 2025 accounts.
Ownership timeline of Little Heroes
Where Little Heroes sits in Navigator
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Navigator ownership tree →
See the full Navigator brand portfolio (6) →
Other brands owned by Navigator
Navigator controls 6 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
Other brands in baby & child toiletries, and who owns them
The 18 brands in baby & child toiletries on Brandtree belong to 12 owners. The largest is Kino Indonesia, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| B&B | Kino Indonesia | 🇮🇩 Indonesia |
| Babo Botanicals | Expanscience | 🇫🇷 France |
| Childs Farm | PZ Cussons | 🇬🇧 United Kingdom |
| My Baby | Tempo Scan | 🇮🇩 Indonesia |
| Becutan | Alkaloid | 🇲🇰 North Macedonia |
| Fiocchi di Riso | Artsana | 🇮🇹 Italy |
| Dodie | H&H Group | 🇭🇰 Hong Kong |
| Bübchen | Katjes International | 🇩🇪 Germany |
About the owner: Navigator
Navigator is a publicly listed company headquartered in Setúbal, Portugal, founded in 1953. Brandtree records 6 brands under its control, and it is listed as Euronext Lisbon: NVG.
The Navigator Company is a Portuguese producer of eucalyptus pulp, uncoated printing and writing paper, tissue and packaging paper, with its head office at Mitrena, Setúbal. Its annual report traces the group to 1953 at the Cacia pulp mill; it was nationalised as Portucel in 1976, privatised from 1995, and renamed The Navigator Company in 2016. Semapa has held about 70% of the voting rights since 2015. Turnover was €1.97 billion in 2025, and it entered tissue in 2015, adding Gomà-Camps's Spanish tissue business in 2023 and the UK's Accrol in 2024.
🇬🇧 Little Heroes and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, Little Heroes among them.
- Andrex — Kimberly-Clark 🇺🇸
- Batiste — Church & Dwight 🇺🇸
- Charlotte Tilbury — Puig 🇪🇸
- Childs Farm — PZ Cussons 🇬🇧
- Creed — L'Oréal 🇫🇷
- Cushelle — Essity 🇸🇪
Frequently asked questions
Who is the parent company of Little Heroes?
The parent company of Little Heroes is Navigator, a publicly listed company headquartered in Portugal.
Is Little Heroes British or Portuguese?
Little Heroes originated in the United Kingdom, but it is owned today by Navigator, which is headquartered in Portugal. So Little Heroes is a British-origin brand under Portuguese ownership.
Since when has Navigator owned Little Heroes?
Navigator has owned Little Heroes since 24 May 2024.
Is Little Heroes still owned by Navigator?
Yes. As of 22 October 2026, Little Heroes is still owned by Navigator. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Navigator Company 2025 Annual Report — The Navigator Company, S.A., Annual report; retrieved 22 October 2026.
- [2] Accrol Group Holdings plc Annual Report and Accounts 2023 — Accrol Group Holdings plc, Annual report; retrieved 22 October 2026.
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