Who owns Softy?
Softy is owned by Navigator (Portugal, Euronext Lisbon: NVG), which has owned the brand since 24 May 2024.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: The Navigator Company 2025 Annual Report, The Navigator Company, S.A. Last checked .
Key facts
- Current owner
- The Navigator Company, S.A. reported
- Owned since
- Owner HQ
- 🇵🇹 Portugal, Setúbal
- Origin
- 🇬🇧 United Kingdom
- Category
- Personal care & beauty › Tissue & paper hygiene › Facial tissue & toilet paper
- Parent ticker
- Euronext Lisbon: NVG
- Last verified
- · 2 sources
About Softy
Softy is a British facial tissue brand from Accrol, the Blackburn tissue converter that The Navigator Company took over on 24 May 2024. Accrol's 2023 annual report said Softy's sales more than tripled that year, making it the UK's second-biggest facial tissue brand in a market dominated by a single leader. Navigator carried the Softy brand at €4.5 million in its 2025 accounts.
Ownership timeline of Softy
Where Softy sits in Navigator
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Navigator ownership tree →
See the full Navigator brand portfolio (6) →
Other brands owned by Navigator
Navigator controls 6 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
Other brands in facial tissue & toilet paper, and who owns them
The 34 brands in facial tissue & toilet paper on Brandtree belong to 14 owners. The largest is Sofidel, with 7; Navigator has 4.
About the owner: Navigator
Navigator is a publicly listed company headquartered in Setúbal, Portugal, founded in 1953. Brandtree records 6 brands under its control, and it is listed as Euronext Lisbon: NVG.
The Navigator Company is a Portuguese producer of eucalyptus pulp, uncoated printing and writing paper, tissue and packaging paper, with its head office at Mitrena, Setúbal. Its annual report traces the group to 1953 at the Cacia pulp mill; it was nationalised as Portucel in 1976, privatised from 1995, and renamed The Navigator Company in 2016. Semapa has held about 70% of the voting rights since 2015. Turnover was €1.97 billion in 2025, and it entered tissue in 2015, adding Gomà-Camps's Spanish tissue business in 2023 and the UK's Accrol in 2024.
🇬🇧 Softy and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, Softy among them.
- Andrex — Kimberly-Clark 🇺🇸
- Batiste — Church & Dwight 🇺🇸
- Charlotte Tilbury — Puig 🇪🇸
- Childs Farm — PZ Cussons 🇬🇧
- Creed — L'Oréal 🇫🇷
- Cushelle — Essity 🇸🇪
Frequently asked questions
Who is the parent company of Softy?
The parent company of Softy is Navigator, a publicly listed company headquartered in Portugal.
Is Softy British or Portuguese?
Softy originated in the United Kingdom, but it is owned today by Navigator, which is headquartered in Portugal. So Softy is a British-origin brand under Portuguese ownership.
Since when has Navigator owned Softy?
Navigator has owned Softy since 24 May 2024.
Is Softy still owned by Navigator?
Yes. As of 22 October 2026, Softy is still owned by Navigator. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Navigator Company 2025 Annual Report — The Navigator Company, S.A., Annual report; retrieved 22 October 2026.
- [2] Accrol Group Holdings plc Annual Report and Accounts 2023 — Accrol Group Holdings plc, Annual report; retrieved 22 October 2026.
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