Who owns Livy?
Livy is not wholly owned by any single company recorded here: Groupe Etam (France) holds a 43.9% stake.[1]
Evidence: Groupe Etam — Nos marques. Last checked .
Key facts
- Largest stakeholder
- Etam Développement SCA (43.9% stake) reported
- Headquarters
- 🇫🇷 France, Paris
- Origin
- 🇫🇷 France
- Founded
- 2017 by Lisa Chavy
- Category
- Apparel, footwear & accessories › Fashion apparel › Underwear & intimates
- Last verified
- · 1 sources
About Livy
Livy is a French designer lingerie label launched at the end of 2017 by Lisa Chavy, then creative director of Undiz, together with its shareholders Groupe Etam and Vog. Groupe Etam says it holds 43.9 per cent of Livy and accounts for it by the equity method, so it is a minority holding. The brand mixes Calais lace with technical fabrics and is known for jewel-like single-wire bras and tattoo-effect lace.
Ownership timeline of Livy
Where Livy sits in Groupe Etam
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Groupe Etam ownership tree →
See the full Groupe Etam brand portfolio (4) →
Other brands owned by Groupe Etam
Groupe Etam controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Etam (1916)
- Maison 123 (1983)
- Undiz (2007)
- Ysé (2012)
Other brands in underwear & intimates, and who owns them
The 44 brands in underwear & intimates on Brandtree belong to 14 owners. The largest is Gildan, with 9; Groupe Etam has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bali | Gildan | 🇨🇦 Canada |
| Bravissimo | Wacoal | 🇯🇵 Japan |
| Athena | Delta Galil | 🇮🇱 Israel |
| Calzedonia | Oniverse | 🇮🇹 Italy |
| Marie Jo | Van de Velde | 🇧🇪 Belgium |
| Adore Me | Victoria's Secret | 🇺🇸 United States |
| Aerie | American Eagle Outfitters | 🇺🇸 United States |
| Fruit of the Loom | Berkshire Hathaway | 🇺🇸 United States |
About the owner: Groupe Etam
Groupe Etam is a privately held company headquartered in Paris, France.
Groupe Etam is a French family-owned and independent lingerie and fashion group, which calls itself more than a century old. Its own site names five brands: Etam, Maison 123, Undiz, Livy and Ysé. The website is published by Etam Développement, a partnership limited by shares (société en commandite par actions) registered in Paris, with its registered office in the 4th arrondissement and its administrative office in Clichy. The group states that it holds 43.9 per cent of Livy, accounted for by the equity method, so Livy is a minority holding rather than a wholly owned brand.
🇫🇷 Livy and other French brands
Brandtree records a controlling owner for 318 brands that began in France. 99 of them (31%) are now controlled by a company headquartered in another country; Livy is not one of them.
Frequently asked questions
Who owns Livy?
No single company recorded here owns Livy outright. Groupe Etam holds a 43.9% stake.
Does Groupe Etam control Livy?
No. A 43.9% holding does not give control, so Groupe Etam shares ownership with others.
Where did Livy come from?
Livy originated in France in 2017.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Groupe Etam — Nos marques — Groupe Etam, Official document; retrieved 4 October 2026.
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