Who owns Maison 123?
Maison 123 is owned by Groupe Etam (France).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Groupe Etam — Nos marques. Last checked .
Key facts
- Current owner
- Etam Développement SCA reported
- Owner HQ
- 🇫🇷 France, Paris
- Origin
- 🇫🇷 France
- Founded
- 1983
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Last verified
- · 1 sources
About Maison 123
Maison 123 is a women's ready-to-wear brand that Groupe Etam created in 1983 under the name 1.2.3 and renamed Maison 123 more recently. The group describes it as contemporary Parisian style with an emphasis on durability, quality of cut and fair prices, and says that it has given more than 481,000 euros since 2019 to associations working for women and the planet. It is one of the five brands listed on the group's site.
Ownership timeline of Maison 123
- Current owner Groupe Etam [1] reported
Where Maison 123 sits in Groupe Etam
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Groupe Etam ownership tree →
See the full Groupe Etam brand portfolio (4) →
Other brands owned by Groupe Etam
Groupe Etam controls 4 brands on Brandtree, 4 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
About the owner: Groupe Etam
Groupe Etam is a privately held company headquartered in Paris, France. Brandtree records 4 brands under its control.
Groupe Etam is a French family-owned and independent lingerie and fashion group, which calls itself more than a century old. Its own site names five brands: Etam, Maison 123, Undiz, Livy and Ysé. The website is published by Etam Développement, a partnership limited by shares (société en commandite par actions) registered in Paris, with its registered office in the 4th arrondissement and its administrative office in Clichy. The group states that it holds 43.9 per cent of Livy, accounted for by the equity method, so Livy is a minority holding rather than a wholly owned brand.
🇫🇷 Maison 123 and other French brands
Brandtree records a controlling owner for 318 brands that began in France. 99 of them (31%) are now controlled by a company headquartered in another country; Maison 123 is not one of them.
Frequently asked questions
Who is the parent company of Maison 123?
The parent company of Maison 123 is Groupe Etam, a privately held company headquartered in France.
Is Maison 123 French?
Yes. Maison 123 originated in France in 1983 and its owner, Groupe Etam, is also headquartered in France.
Is Maison 123 still owned by Groupe Etam?
Yes. As of 4 October 2026, Maison 123 is still owned by Groupe Etam. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Groupe Etam — Nos marques — Groupe Etam, Official document; retrieved 4 October 2026.
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