Who owns Mr. Fish?
Mr. Fish is owned by Pronaca (Ecuador).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Pronaca — Marcas (corporate brand portfolio), Procesadora Nacional de Alimentos C.A. Last checked .
Key facts
- Current owner
- Procesadora Nacional de Alimentos C.A. reported
- Owner HQ
- 🇪🇨 Ecuador, Quito
- Origin
- 🇪🇨 Ecuador
- Founded
- 2002
- Category
- Food › Meat, poultry & seafood › Fish & seafood
- Last verified
- · 1 sources
About Mr. Fish
Mr. Fish began in 2002 when Pronaca started selling tilapia, and has grown into a frozen seafood range the company describes as a variety of frozen shellfish and fish for home cooking. It covers squid and squid rings, clams, shrimp in mixed classifications in 227g and 454g packs, pre-cooked peeled prawns, langostinos, mixed seafood, salmon, corvina fillets in 454g and 908g, and tilapia in cubes — the species the brand started from and the one Pronaca farms itself.
Ownership timeline of Mr. Fish
Where Mr. Fish sits in Pronaca
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Pronaca ownership tree →
See the full Pronaca brand portfolio (9) →
Other brands owned by Pronaca
Pronaca controls 9 brands on Brandtree, 8 of them in food.
Also in food
Founded in the 2000s
- Pro Can (2000)
Other brands in fish & seafood, and who owns them
The 38 brands in fish & seafood on Brandtree belong to 16 owners. The largest is Bakkafrost, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| 18 Islands | Bakkafrost | 🇫🇴 Faroe Islands |
| Fisher Boy | High Liner Foods | 🇨🇦 Canada |
| Isabel | Bolton Group | 🇮🇹 Italy |
| La Monégasque | Unimer | 🇲🇦 Morocco |
| Ōra King | NZ King Salmon | 🇳🇿 New Zealand |
| Mushroom | QL Resources | 🇲🇾 Malaysia |
| Ducktrap River of Maine | Mowi | 🇳🇴 Norway |
| Coln Valley Smokery | PRFoods | 🇪🇪 Estonia |
About the owner: Pronaca
Pronaca is a privately held company headquartered in Quito, Ecuador, founded in 1957. Brandtree records 9 brands under its control.
Pronaca is Ecuador's largest food company and still a family business. Its history runs from 1954, when Lodewijk Jan Bakker wrote to his son Luis inviting him into Ecuador's food sector, through the founding of India in central Quito in 1957 and the start of poultry and egg production at Hacienda La Estancia in 1958, to the constitution of Procesadora Nacional de Alimentos C.A. under the Pronaca name in 1979. It moved outwards from chickens in steps that are still visible in the portfolio: eggs in 1974, turkey in 1980, culinary products in 1986, pork in 1992, frozen prepared food in 1997, pet food in 2000 and tilapia in 2002. It runs industrial plants at Bucay, Pifo, Durán and elsewhere, an animal nutrition and genetics division, a palm-heart export business, operations in Panama and a pet food research centre it says was the first in Latin America.
🇪🇨 Mr. Fish and other Ecuadorian brands
Brandtree records a controlling owner for 38 brands that began in Ecuador. 2 of them (5%) are now controlled by a company headquartered in another country; Mr. Fish is not one of them.
- Criollo — La Fabril 🇪🇨
- Juris — Sigma Foods 🇲🇽
- Akí — Corporación Favorita 🇪🇨
- EP Petroecuador — Petroecuador 🇪🇨
- LATAM Airlines Ecuador — LATAM 🇨🇱
- Girasol — La Fabril 🇪🇨
Frequently asked questions
Who is the parent company of Mr. Fish?
The parent company of Mr. Fish is Pronaca, a privately held company headquartered in Ecuador.
Is Mr. Fish Ecuadorian?
Yes. Mr. Fish originated in Ecuador in 2002 and its owner, Pronaca, is also headquartered in Ecuador.
Is Mr. Fish still owned by Pronaca?
Yes. As of 20 September 2026, Mr. Fish is still owned by Pronaca. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Pronaca — Marcas (corporate brand portfolio) — Procesadora Nacional de Alimentos C.A., Official document; retrieved 20 September 2026.
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