Who owns Fisher Boy?
Fisher Boy is owned by High Liner Foods (Canada, TSX: HLF), which has owned the brand since 1986.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: High Liner Foods Incorporated 2025 Annual Information Form. Last checked .
Key facts
- Current owner
- High Liner Foods Incorporated reported
- Owned since
- Owner HQ
- 🇨🇦 Canada, Lunenburg
- Origin
- 🇺🇸 United States
- Category
- Food › Meat, poultry & seafood › Fish & seafood
- Parent ticker
- TSX: HLF
- Last verified
- · 1 sources
About Fisher Boy
Fisher Boy is High Liner Foods' value brand of breaded fish and shrimp for families, with a pelican mascot called Telly the Pelly. High Liner acquired it in 1986 and describes it as the best example of its discount offering. It is one of the US retail brands sold through supermarkets, mass merchants and club stores, and can be ready in as little as 15 minutes.
Ownership timeline of Fisher Boy
- 1986 – present High Liner Foods [1] reported
Where Fisher Boy sits in High Liner Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full High Liner Foods ownership tree →
See the full High Liner Foods brand portfolio (5) →
Other brands owned by High Liner Foods
High Liner Foods controls 5 brands on Brandtree, 5 of them in food.
Also in food
- High Liner (1926)
- Mrs. Paul's (1946)
- Sea Cuisine
- Van de Kamp's (1915)
Other brands in fish & seafood, and who owns them
The 38 brands in fish & seafood on Brandtree belong to 16 owners. The largest is Bakkafrost, with 6; High Liner Foods has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| 18 Islands | Bakkafrost | 🇫🇴 Faroe Islands |
| Isabel | Bolton Group | 🇮🇹 Italy |
| La Monégasque | Unimer | 🇲🇦 Morocco |
| Ōra King | NZ King Salmon | 🇳🇿 New Zealand |
| Mushroom | QL Resources | 🇲🇾 Malaysia |
| Ducktrap River of Maine | Mowi | 🇳🇴 Norway |
| Coln Valley Smokery | PRFoods | 🇪🇪 Estonia |
| Nutaaq | Royal Greenland | 🇬🇱 Greenland |
About the owner: High Liner Foods
High Liner Foods is a publicly listed company headquartered in Lunenburg, Canada, founded in 1899. Brandtree records 5 brands under its control, and it is listed as TSX: HLF.
High Liner Foods is a Lunenburg, Nova Scotia, maker of value-added frozen seafood for retailers and foodservice across North America. It traces its history to W.C. Smith & Company, founded in Lunenburg in 1899, has been listed since 1967 and took its current name at the end of 1998. It runs plants in Lunenburg, Portsmouth, New Hampshire, and Newport News, Virginia.
High Liner Foods: full profile, brands and acquisition history →
🇺🇸 Fisher Boy and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Fisher Boy among them.
Frequently asked questions
Who is the parent company of Fisher Boy?
The parent company of Fisher Boy is High Liner Foods, a publicly listed company headquartered in Canada.
Is Fisher Boy American or Canadian?
Fisher Boy originated in the United States, but it is owned today by High Liner Foods, which is headquartered in Canada. So Fisher Boy is an American-origin brand under Canadian ownership.
Since when has High Liner Foods owned Fisher Boy?
High Liner Foods has owned Fisher Boy since 1986.
Is Fisher Boy still owned by High Liner Foods?
Yes. As of 16 September 2026, Fisher Boy is still owned by High Liner Foods. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] High Liner Foods Incorporated 2025 Annual Information Form — High Liner Foods Incorporated, Annual report; retrieved 16 September 2026.
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