Who owns Napoli?
Napoli is owned by Manner (Austria, VIE: MAN), which has owned the brand since 1970.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Josef Manner & Comp. AG Jahresfinanzbericht 2025, 23 April 2026. Last checked .
Key facts
- Current owner
- Josef Manner & Comp. AG reported
- Owned since
- Owner HQ
- 🇦🇹 Austria, Vienna
- Origin
- 🇦🇹 Austria
- Category
- Food › Snacks › Cookies & crackers
- Parent ticker
- VIE: MAN
- Last verified
- · 1 sources
About Napoli
Napoli is the Manner brand aimed at shoppers who want quality at a reasonable price, best known for Dragee Keksi, small sugar-coated biscuits sold under the slogan "wenn ich nur aufhör'n könnt" — if only I could stop — and for wafers such as the Napoli wafer block. It came to Manner in 1970 through the merger with Napoli, Ragendorfer & Co., which Manner describes as then the second-largest Austrian confectionery maker. Each year brings a Dragee Keksi of the year; 2025's was Orange Cake.
Ownership timeline of Napoli
Where Napoli sits in Manner
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Manner ownership tree →
See the full Manner brand portfolio (5) →
Other brands owned by Manner
Manner controls 5 brands on Brandtree, 5 of them in food.
Also in food
Other brands in cookies & crackers, and who owns them
The 141 brands in cookies & crackers on Brandtree belong to 57 owners. The largest is Valeo Foods, with 13; Manner has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Bombay Burmah | 🇮🇳 India |
About the owner: Manner
Manner is a publicly listed company headquartered in Vienna, Austria, founded in 1890. Brandtree records 5 brands under its control, and it is listed as VIE: MAN.
Josef Manner & Comp. AG is a Viennese confectioner founded in 1890 that makes wafers, dragées and aerated sweets, and says it is the number one in the Austrian and German wafer-slice market. It is listed in Vienna but controlled by a shareholder syndicate: the Manner/Riedl syndicate, formed by the Manner private foundation and a number of individuals, holds more than half of the voting rights. Revenue rose to €304.3 million in 2025 while profit fell by more than half to about €9 million, which the company put down to raw material costs up 25 per cent, cocoa above all, and a €4.8 million write-down on its hazelnut farm in Azerbaijan. Everything it sells is made in Vienna and Wolkersdorf.
🇦🇹 Napoli and other Austrian brands
Brandtree records a controlling owner for 33 brands that began in Austria. 18 of them (55%) are now controlled by a company headquartered in another country; Napoli is not one of them.
- Hubers — Bell Food Group 🇨🇭
- Mautner Markhof — Develey 🇩🇪
- Vegini — Avril 🇫🇷
- Wiener Zucker — AGRANA 🇦🇹
- AKG — Samsung Electronics 🇰🇷
- Atomic — Amer Sports 🇫🇮
Frequently asked questions
Who is the parent company of Napoli?
The parent company of Napoli is Manner, a publicly listed company headquartered in Austria.
Is Napoli Austrian?
Yes. Napoli originated in Austria and its owner, Manner, is also headquartered in Austria.
Since when has Manner owned Napoli?
Manner has owned Napoli since 1970.
Is Napoli still owned by Manner?
Yes. As of 16 September 2026, Napoli is still owned by Manner. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Josef Manner & Comp. AG Jahresfinanzbericht 2025 — Josef Manner & Comp. AG, Annual report, published 23 April 2026; retrieved 16 September 2026.
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