Who owns Nature's Own?
Nature's Own is owned by Flowers Foods (the United States, NYSE: FLO).[1]
Evidence: Flowers Foods, Inc. Annual Report on Form 10-K filed 2026-02-25, SEC EDGAR, 25 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Flowers Foods, Inc. verified
- Owner HQ
- 🇺🇸 United States, Thomasville, Georgia
- Origin
- 🇺🇸 United States
- Founded
- 1977
- Category
- Food › Bakery › Bread & buns
- Parent ticker
- NYSE: FLO
- Last verified
- · 1 sources
About Nature's Own
Nature's Own is the largest loaf bread brand in the United States, launched in 1977 and sold on the absence of artificial preservatives, colours and flavours. It is Flowers Foods' single biggest brand by revenue. Bread distribution in America runs through independent operators who buy delivery routes, a structure that has drawn repeated litigation.
What Flowers Foods's annual report says about Nature's Own
Sentences about Nature's Own from Flowers Foods's latest annual filing[1], copied word for word.
The benefit of sales increases, mainly from the Simple Mills acquisition contribution and the additional week in Fiscal 2025 and to a lesser extent sales improvement for DKB, Nature's Own Keto, and Wonder cake products, was more than offset by higher operating costs.
The table below presents the major brands within our diversified brand portfolio: Strategic Positioning Key Brands Mainstream Wonder, Tastykake, Regional Brands Premium Nature's Own, DKB, Canyon Bakehouse, Simple Mills Brand Highlights Nature's Own is the best-selling loaf bread in the U.S. (Source: Circana Total US MultiOutlet+w/Conv L53 Weeks Ending 1/4/26 ).
In the U.S. Fresh Packaged Bread category, Nature's Own Butterbread is the #3 UPC based on units and the #4 UPC based on dollars.
How often Flowers Foods names Nature's Own in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Nature's Own
- Current owner Flowers Foods [1] verified
Where Nature's Own sits in Flowers Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Flowers Foods ownership tree →
See the full Flowers Foods brand portfolio (4) →
Other brands owned by Flowers Foods
Flowers Foods controls 4 brands on Brandtree, 4 of them in food.
Also in food
- Dave's Killer Bread (2005)
- Tastykake (1914)
- Wonder Bread (1921)
Other brands in bread & buns, and who owns them
The 43 brands in bread & buns on Brandtree belong to 28 owners. The largest is Grupo Bimbo, with 4; Flowers Foods has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Golden Toast | AGROFERT | 🇨🇿 Czech Republic |
| Elite | ELBISCO | 🇬🇷 Greece |
| Arnold | Grupo Bimbo | 🇲🇽 Mexico |
| Delicados | GRUMA | 🇲🇽 Mexico |
| Korvbrödsbagarn | Lantmännen | 🇸🇪 Sweden |
| New York Bakery | Marzetti | 🇺🇸 United States |
| L'usine | Almarai | 🇸🇦 Saudi Arabia |
| Kingsmill | Associated British Foods | 🇬🇧 United Kingdom |
About the owner: Flowers Foods
Flowers Foods is a publicly listed company headquartered in Thomasville, Georgia, United States, founded in 1919. Brandtree records 4 brands under its control, and it is listed as NYSE: FLO.
Flowers Foods was founded in Georgia in 1919 and is the second-largest baker in the United States. It grew substantially by buying regional bakeries and by acquiring brands from the collapse of Hostess in 2012, including Wonder Bread.
Flowers Foods: full profile, brands and acquisition history →
🇺🇸 Nature's Own and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Nature's Own is not one of them.
Frequently asked questions
Who is the parent company of Nature's Own?
The parent company of Nature's Own is Flowers Foods, a publicly listed company headquartered in the United States.
Is Nature's Own American?
Yes. Nature's Own originated in the United States in 1977 and its owner, Flowers Foods, is also headquartered in the United States.
Is Nature's Own still owned by Flowers Foods?
Yes. As of 11 October 2026, Nature's Own is still owned by Flowers Foods. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Flowers Foods, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 16 September 2026.
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