Who owns Wonder Bread?
Wonder Bread is owned by Flowers Foods (the United States, NYSE: FLO), which has owned the brand since 19 July 2013.[1]
Evidence: Flowers Foods, Inc. Annual Report on Form 10-K filed 2026-02-25, SEC EDGAR, 25 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Flowers Foods, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Thomasville, Georgia
- Origin
- 🇺🇸 United States
- Founded
- 1921
- Category
- Food › Bakery › Bread & buns
- Parent ticker
- NYSE: FLO
- Last verified
- · 1 sources
About Wonder Bread
Wonder Bread launched in 1921 and was among the first breads sold pre-sliced, from 1930, which is the origin of the phrase about the best thing since sliced bread. Flowers Foods bought the brand out of the Hostess bankruptcy in 2013.
Ownership timeline of Wonder Bread
- 2013 – present Flowers Foods [1] verified
Where Wonder Bread sits in Flowers Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Flowers Foods ownership tree →
See the full Flowers Foods brand portfolio (4) →
Other brands owned by Flowers Foods
Flowers Foods controls 4 brands on Brandtree, 4 of them in food.
Also in food
- Dave's Killer Bread (2005)
- Nature's Own (1977)
- Tastykake (1914)
Other brands in bread & buns, and who owns them
The 43 brands in bread & buns on Brandtree belong to 28 owners. The largest is Grupo Bimbo, with 4; Flowers Foods has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Golden Toast | AGROFERT | 🇨🇿 Czech Republic |
| Elite | ELBISCO | 🇬🇷 Greece |
| Arnold | Grupo Bimbo | 🇲🇽 Mexico |
| Delicados | GRUMA | 🇲🇽 Mexico |
| Korvbrödsbagarn | Lantmännen | 🇸🇪 Sweden |
| New York Bakery | Marzetti | 🇺🇸 United States |
| L'usine | Almarai | 🇸🇦 Saudi Arabia |
| Kingsmill | Associated British Foods | 🇬🇧 United Kingdom |
About the owner: Flowers Foods
Flowers Foods is a publicly listed company headquartered in Thomasville, Georgia, United States, founded in 1919. Brandtree records 4 brands under its control, and it is listed as NYSE: FLO.
Flowers Foods was founded in Georgia in 1919 and is the second-largest baker in the United States. It grew substantially by buying regional bakeries and by acquiring brands from the collapse of Hostess in 2012, including Wonder Bread.
Flowers Foods: full profile, brands and acquisition history →
🇺🇸 Wonder Bread and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Wonder Bread is not one of them.
Frequently asked questions
Who is the parent company of Wonder Bread?
The parent company of Wonder Bread is Flowers Foods, a publicly listed company headquartered in the United States.
Is Wonder Bread American?
Yes. Wonder Bread originated in the United States in 1921 and its owner, Flowers Foods, is also headquartered in the United States.
Since when has Flowers Foods owned Wonder Bread?
Flowers Foods has owned Wonder Bread since 19 July 2013.
Is Wonder Bread still owned by Flowers Foods?
Yes. As of 16 September 2026, Wonder Bread is still owned by Flowers Foods. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Flowers Foods, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 16 September 2026.
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