Who owns Pandora?
Pandora, a digital brand, is owned by SiriusXM (the United States, NASDAQ: SIRI), which has owned the brand since 1 February 2019.[1]
Evidence: Sirius XM Holdings Inc. Annual Report on Form 10-K filed 2026-02-05, SEC EDGAR, 5 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Sirius XM Holdings Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, New York, New York
- Origin
- 🇺🇸 United States, Oakland, California
- Founded
- 2000
- Category
- Internet & digital › Streaming & media › Streaming audio
- Parent ticker
- NASDAQ: SIRI
- Last verified
- · 1 sources
About Pandora
Pandora built its recommendations on the Music Genome Project, in which trained musicians catalogued songs by hundreds of attributes by hand. SiriusXM acquired it in 2019 for about $3.5 billion, after Spotify had taken most of its audience. The Music Genome Project took musicians roughly twenty minutes to analyse each song, an approach that could not scale the way collaborative filtering later did.
What SiriusXM's annual report says about Pandora
Sentences about Pandora from SiriusXM's latest annual filing[1], copied word for word.
Our music programming services are available for commercial establishments through our wholly owned subsidiary, Pandora Cloud Cover Media, Inc. ("Cloud Cover"), and through Pandora for Business and SiriusXM for Business, each of which offers a licensed, commercial-free music service for offices, restaurants and other business establishments.
Commercial subscribers to the SiriusXM and Pandora programming services are included in our subscriber count, respectively.
Commercial subscribers to the Cloud Cover music programming service are included in our Pandora and Off-platform subscriber count.
How often SiriusXM names Pandora in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Pandora
Where Pandora sits in SiriusXM
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full SiriusXM ownership tree →
See the full SiriusXM brand portfolio (2) →
Other brands owned by SiriusXM
SiriusXM controls 2 brands on Brandtree.
Founded in the 2000s
- SiriusXM (2008)
Other brands in streaming audio, and who owns them
The 20 brands in streaming audio on Brandtree belong to 13 owners. The largest is Storytel, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Audiobooks.com | Storytel | 🇸🇪 Sweden |
| Kugou Music | Tencent Music | 🇨🇳 China |
| Deezer | Deezer | 🇫🇷 France |
| LiveOne | LiveOne | 🇺🇸 United States |
| Spotify | Spotify | 🇸🇪 Sweden |
| Apple Music | Apple | 🇺🇸 United States |
| TIDAL | Block | 🇺🇸 United States |
| Melon | Kakao | 🇰🇷 South Korea |
About the owner: SiriusXM
SiriusXM is a publicly listed company headquartered in New York, New York, United States, founded in 1990. Brandtree records 2 brands under its control, and it is listed as NASDAQ: SIRI.
SiriusXM was formed in 2008 when America's two satellite radio companies merged, having both lost enormous sums competing. Regulators allowed a monopoly on the grounds that satellite radio competes with terrestrial radio and streaming rather than only with itself.
🇺🇸 Pandora and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Pandora is not one of them.
Frequently asked questions
Who is the parent company of Pandora?
The parent company of Pandora is SiriusXM, a publicly listed company headquartered in the United States.
Is Pandora American?
Yes. Pandora originated in the United States in 2000 and its owner, SiriusXM, is also headquartered in the United States.
Since when has SiriusXM owned Pandora?
SiriusXM has owned Pandora since 1 February 2019.
Is Pandora still owned by SiriusXM?
Yes. As of 11 October 2026, Pandora is still owned by SiriusXM. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Sirius XM Holdings Inc. Annual Report on Form 10-K filed 2026-02-05 — SEC EDGAR, SEC Form 10-K, published 5 February 2026; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.