Who owns Penelope Bourbon?
Penelope Bourbon is owned by MGP (the United States, NASDAQ: MGPI), which has owned the brand since 1 June 2023.[1]
Evidence: MGP Ingredients, Inc. Annual Report on Form 10-K filed 2026-02-25, SEC EDGAR, 25 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- MGP Ingredients, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Atchison, Kansas
- Origin
- 🇺🇸 United States
- Category
- Beverages › Spirits › Whisky & bourbon
- Parent ticker
- NASDAQ: MGPI
- Last verified
- · 1 sources
About Penelope Bourbon
Penelope is a premium American whiskey brand that was family and founder owned until MGP Ingredients completed its purchase of 100 per cent of Penelope Bourbon LLC on 1 June 2023 for $105 million in cash. Penelope grew quickly enough to hit the maximum sales target in the deal, so MGP owes the sellers a further $110.8 million in 2026.
What MGP's annual report says about Penelope Bourbon
Sentences about Penelope Bourbon from MGP's latest annual filing[1], copied word for word.
Additionally, contributing to the operating loss was a decrease in gross profit in each segment, the 24 Table of Contents change in fair value of the contingent consideration liability related to the acquisition of Penelope Bourbon LLC ("Penelope"), and the increase in SG&A expenses, as discussed above.
These fair values are considered Level 2 under the fair value hierarchy. 48 Table of Contents The fair value calculation of contingent consideration associated with the acquisition of Penelope Bourbon LLC ("Penelope") uses unobservable inputs, such as estimated net sales over the term of the earn-out period, discount rates, and volatility rates.
How often MGP names Penelope Bourbon in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Penelope Bourbon
Where Penelope Bourbon sits in MGP
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full MGP ownership tree →
See the full MGP brand portfolio (6) →
Other brands owned by MGP
MGP controls 6 brands on Brandtree, 6 of them in beverages.
Also in beverages
Other brands in whisky & bourbon, and who owns them
The 71 brands in whisky & bourbon on Brandtree belong to 26 owners. The largest is Diageo, with 9; MGP has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Buchanan's | Diageo | 🇬🇧 United Kingdom |
| Black Velvet | Heaven Hill | 🇺🇸 United States |
| anCnoc | ThaiBev | 🇹🇭 Thailand |
| Jura | Emperador | 🇵🇭 Philippines |
| Hibiki | Suntory | 🇯🇵 Japan |
| Glenfiddich | William Grant & Sons | 🇬🇧 United Kingdom |
| Jack Daniel's | Brown-Forman | 🇺🇸 United States |
| Highland Park | Edrington | 🇬🇧 United Kingdom |
About the owner: MGP
MGP is a publicly listed company headquartered in Atchison, Kansas, United States, founded in 1941. Brandtree records 6 brands under its control, and it is listed as NASDAQ: MGPI.
MGP Ingredients is a Kansas company, founded in Atchison in 1941 by Cloud L. Cray Sr., that distils whiskey sold under other companies' labels, owns its own spirits brands and makes wheat starches and proteins for food manufacturers. It became a major brand owner when it merged with Luxco in 2021, and bought Penelope Bourbon in 2023. Its sales fell from $837 million in 2023 to $536 million in 2025, as sales of bulk brown goods whiskey to other companies halved in 2025.
🇺🇸 Penelope Bourbon and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country; Penelope Bourbon is not one of them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
Frequently asked questions
Who is the parent company of Penelope Bourbon?
The parent company of Penelope Bourbon is MGP, a publicly listed company headquartered in the United States.
Is Penelope Bourbon American?
Yes. Penelope Bourbon originated in the United States and its owner, MGP, is also headquartered in the United States.
Since when has MGP owned Penelope Bourbon?
MGP has owned Penelope Bourbon since 1 June 2023.
Is Penelope Bourbon still owned by MGP?
Yes. As of 29 October 2026, Penelope Bourbon is still owned by MGP. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] MGP Ingredients, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 16 September 2026.
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