Who owns Poppies?
Poppies is owned by Duni Group (Sweden, Nasdaq Stockholm: DUNI), which has owned the brand since 31 January 2025.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Duni Group Annual and Sustainability Report 2025, Duni AB (publ), 23 April 2026. Last checked .
Key facts
- Current owner
- Duni AB (publ) reported
- Owned since
- Owner HQ
- 🇸🇪 Sweden, Malmö
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1996 by Axel Dehy, Armindo Marques, Masoud Khadem, Tony Pye
- Category
- Home, garden & DIY › Furniture & furnishings › Cookware & tableware
- Parent ticker
- Nasdaq Stockholm: DUNI
- Last verified
- · 2 sources
About Poppies
Poppies is a British brand of paper napkins and table-setting products for catering and retail, made at a converting plant between Liverpool and Manchester. Its four founders started it in 1996, after Duni stopped manufacturing in the UK. Duni Group bought Poppies Europe Ltd on 31 January 2025 for £48 million, paid in instalments to 2027, and renamed it Duni Poppies Ltd. The business has about 220 employees and annual net sales of about SEK 620 million.
Ownership timeline of Poppies
- 2025 – present Duni Group [1] reported
Where Poppies sits in Duni Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Duni Group ownership tree →
See the full Duni Group brand portfolio (3) →
Other brands owned by Duni Group
Duni Group controls 3 brands on Brandtree, 3 of them in home, garden & diy.
Also in home, garden & diy
- Duni (1949)
- Paper+Design (1999)
Other brands in cookware & tableware, and who owns them
The 42 brands in cookware & tableware on Brandtree belong to 13 owners. The largest is Fiskars Group, with 10; Duni Group has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Arabia | Fiskars Group | 🇫🇮 Finland |
| Fitz and Floyd | Lifetime Brands | 🇺🇸 United States |
| Nambé | Portmeirion Group | 🇬🇧 United Kingdom |
| Ballarini | ZWILLING | 🇩🇪 Germany |
| Chicago Cutlery | Corelle Brands | 🇺🇸 United States |
| Bordallo Pinheiro | Vista Alegre Atlantis | 🇵🇹 Portugal |
| like. by Villeroy & Boch | Villeroy & Boch | 🇩🇪 Germany |
| Mark and Graham | Williams-Sonoma | 🇺🇸 United States |
About the owner: Duni Group
Duni Group is a publicly listed company headquartered in Malmö, Sweden, founded in 1949. Brandtree records 3 brands under its control, and it is listed as Nasdaq Stockholm: DUNI.
Duni Group is a Malmö company that makes napkins, table covers, candles and food packaging, mainly for hotels, restaurants, caterers and takeaways. Duni was founded in 1949 to market waxed paper cups and traces its roots to a paper mill at Skåpafors, Sweden, opened in 1897. Owned in turn by Bonnier, Marieberg and EQT, it was listed on Nasdaq Stockholm in November 2007, and Mellby Gård held 51.49% of its shares at the end of 2025. Net sales were SEK 7,685 million in 2025: SEK 4,678 million in Dining Solutions and SEK 3,007 million in Food Packaging Solutions.
🇬🇧 Poppies and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, Poppies among them.
Frequently asked questions
Who is the parent company of Poppies?
The parent company of Poppies is Duni Group, a publicly listed company headquartered in Sweden.
Is Poppies British or Swedish?
Poppies originated in the United Kingdom in 1996, but it is owned today by Duni Group, which is headquartered in Sweden. So Poppies is a British-origin brand under Swedish ownership.
Since when has Duni Group owned Poppies?
Duni Group has owned Poppies since 31 January 2025.
Is Poppies still owned by Duni Group?
Yes. As of 22 October 2026, Poppies is still owned by Duni Group. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Duni Group Annual and Sustainability Report 2025 — Duni AB (publ), Annual report, published 23 April 2026; retrieved 22 October 2026.
- [2] Duni Group — Our brands and solutions — Duni AB (publ), Official document; retrieved 22 October 2026.
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