Who owns Power Fashion?
Power Fashion is owned by Mr Price Group (South Africa, JSE: MRP).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mr Price Group: About Us, Mr Price Group Limited. Last checked .
Key facts
- Current owner
- Mr Price Group Limited reported
- Owner HQ
- 🇿🇦 South Africa, Durban
- Origin
- 🇿🇦 South Africa
- Category
- Apparel, footwear & accessories › Fashion apparel › Fast fashion
- Parent ticker
- JSE: MRP
- Last verified
- · 1 sources
About Power Fashion
Power Fashion describes itself as a kasi brand offering affordable fashion for the whole family, with clothing, accessories, cosmetics, babywear, schoolwear and footwear aimed at low-income shoppers. Its Power Cell offer sells mobile devices and accessories, airtime, data and electricity at selected stores. Mr Price Group acquired Power Fashion in the 2021 period, entering the price-value market.
Ownership timeline of Power Fashion
- Current owner Mr Price Group [1] reported
Where Power Fashion sits in Mr Price Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mr Price Group ownership tree →
See the full Mr Price Group brand portfolio (7) →
Other brands owned by Mr Price Group
Mr Price Group controls 7 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Miladys
- Mr Price (1985)
- Mr Price Sport (2006)
- Studio 88
Other brands in fast fashion, and who owns them
The 24 brands in fast fashion on Brandtree belong to 16 owners. The largest is ASOS, with 3; Mr Price Group has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ASOS Design | ASOS | 🇬🇧 United Kingdom |
| ONLY | Bestseller | 🇩🇰 Denmark |
| boohoo | Debenhams Group | 🇬🇧 United Kingdom |
| FOX | Fox Group | 🇮🇱 Israel |
| Reserved | LPP | 🇵🇱 Poland |
| ROMWE | Shein | 🇸🇬 Singapore |
| Forever 21 | Authentic Brands | 🇺🇸 United States |
| Beau Monde by Giordano | Giordano | 🇭🇰 Hong Kong |
About the owner: Mr Price Group
Mr Price Group is a publicly listed company headquartered in Durban, South Africa. Brandtree records 7 brands under its control, and it is listed as JSE: MRP.
JSE-listed South African cash-based, omni-channel retailer of apparel, homeware and sportswear, plus financial services and telecoms. Its website reports about 2,929 stores in South Africa, 253 elsewhere in Africa and 2,178 in Europe, the last following its acquisition of NKD Group GmbH, a European value retailer, which is not listed here because no document states the brand's origin country. Yuppiechef is listed by the group as a division but is omitted because the group publishes no description of it.
Mr Price Group: full profile, brands and acquisition history →
🇿🇦 Power Fashion and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Power Fashion is not one of them.
- Checkers Outdoor — Shoprite Group 🇿🇦
- Spitz — AVI 🇿🇦
- @home — TFG 🇿🇦
- Ackermans — Pepkor 🇿🇦
- Afrocentric — Sanlam 🇿🇦
- Airlink — Airlink 🇿🇦
Frequently asked questions
Who is the parent company of Power Fashion?
The parent company of Power Fashion is Mr Price Group, a publicly listed company headquartered in South Africa.
Is Power Fashion South African?
Yes. Power Fashion originated in South Africa and its owner, Mr Price Group, is also headquartered in South Africa.
Is Power Fashion still owned by Mr Price Group?
Yes. As of 4 October 2026, Power Fashion is still owned by Mr Price Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mr Price Group: About Us — Mr Price Group Limited, Official document; retrieved 4 October 2026.
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