Who owns Red Ribbon?
Red Ribbon is owned by Jollibee Group (the Philippines, PSE: JFC), which has owned the brand since 2005.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Jollibee Group 2025 Annual Report, Jollibee Foods Corporation. Last checked .
Key facts
- Current owner
- Jollibee Foods Corporation reported
- Owned since
- Owner HQ
- 🇵🇭 Philippines, Pasig City
- Origin
- 🇵🇭 Philippines
- Founded
- 1979
- Category
- Food › Bakery › Cakes
- Parent ticker
- PSE: JFC
- Trademark registrant
- RRB Holdings, Inc. (USPTO)
- Last verified
- · 3 sources
About Red Ribbon
Red Ribbon is a bakeshop chain selling celebration cakes, rolls and Filipino pastries, with more than 500 branches in the Philippines and a smaller network in the United States. Jollibee owns it outright through RRB Holdings. Its American stores sell mango and ube cakes to Filipino-American customers, a market the group reports as its fastest-growing baked goods segment.
Trademark record for Red Ribbon
The USPTO record for the Red Ribbon mark lists RRB Holdings, Inc. as the owner of record (serial number 77432353). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Red Ribbon
- 2005 – present Jollibee Group [1] reported
Where Red Ribbon sits in Jollibee Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Jollibee Group ownership tree →
See the full Jollibee Group brand portfolio (13) →
Other brands owned by Jollibee Group
Jollibee Group controls 13 brands on Brandtree.
Founded in the 1970s
- Jollibee (1978)
Other brands in cakes, and who owns them
The 51 brands in cakes on Brandtree belong to 35 owners. The largest is Edita, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| HoHos (Middle East and North Africa) | Edita | 🇪🇬 Egypt |
| Lotus | Lotus Bakeries | 🇧🇪 Belgium |
| Crossini | Rebisco | 🇵🇭 Philippines |
| Balconi | Valeo Foods | 🇮🇪 Ireland |
| Mademoiselle Desserts | Emmi | 🇨🇭 Switzerland |
| Eti Browni | Eti | 🇹🇷 Turkey |
| Entenmann's | Grupo Bimbo | 🇲🇽 Mexico |
| Hostess | J.M. Smucker | 🇺🇸 United States |
About the owner: Jollibee Group
Jollibee Group is a publicly listed company headquartered in Pasig City, Philippines, founded in 1978. Brandtree records 13 brands under its control, and it is listed as PSE: JFC.
Jollibee Foods Corporation was registered with the Philippine Securities and Exchange Commission on 11 January 1978 and has grown from a Manila fast-food chain into a restaurant group with more than 10,300 stores in 33 countries and about 28,900 employees at the end of 2025. It owns some of its brands outright, holds majority stakes in others, and runs the Philippine franchises of Burger King, Panda Express and Yoshinoya, which belong to other companies. Its shares are listed on the Philippine Stock Exchange.
Jollibee Group: full profile, brands and acquisition history →
🇵🇭 Red Ribbon and other Filipino brands
Brandtree records a controlling owner for 97 brands that began in the Philippines. 4 of them (4%) are now controlled by a company headquartered in another country; Red Ribbon is not one of them.
- 555 — Century Pacific 🇵🇭
- Choco Mucho — Rebisco 🇵🇭
- Dari Crème — San Miguel Food and Beverage 🇵🇭
- Del Monte (Philippines) — Del Monte Pacific 🇻🇬
- Fiesta — RFM 🇵🇭
- Fita — Monde Nissin 🇵🇭
Frequently asked questions
Who is the parent company of Red Ribbon?
The parent company of Red Ribbon is Jollibee Group, a publicly listed company headquartered in the Philippines.
Is Red Ribbon Filipino?
Yes. Red Ribbon originated in the Philippines in 1979 and its owner, Jollibee Group, is also headquartered in the Philippines.
Since when has Jollibee Group owned Red Ribbon?
Jollibee Group has owned Red Ribbon since 2005.
Is Red Ribbon still owned by Jollibee Group?
Yes. As of 27 September 2026, Red Ribbon is still owned by Jollibee Group. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Jollibee Group 2025 Annual Report — Jollibee Foods Corporation, Annual report; retrieved 16 September 2026.
- [2] USPTO: RED RIBBON, serial 77432353, registration 3825620 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
- [3] Red Ribbon Bakeshop: About Us — Red Ribbon Bakeshop, Inc., Official document; retrieved 27 September 2026.
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