Who owns Smashburger?
Smashburger is owned by Jollibee Group (the Philippines, PSE: JFC), which has owned the brand since 2018.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Jollibee Group 2025 Annual Report, Jollibee Foods Corporation. Last checked .
Key facts
- Current owner
- Jollibee Foods Corporation reported
- Owned since
- Owner HQ
- 🇵🇭 Philippines, Pasig City
- Origin
- 🇺🇸 United States
- Category
- Restaurants & foodservice › Fast casual › Fast casual restaurants
- Parent ticker
- PSE: JFC
- Last verified
- · 1 sources
About Smashburger
Smashburger is the American chain that smashes Certified Angus Beef patties onto the griddle, and it is how Jollibee competes in the premium fast-casual burger segment in North America. It ended 2025 with 192 stores after a difficult year of falling sales, and responded by launching a $4.99 value menu spanning burgers, chicken and hot dogs.
Ownership timeline of Smashburger
- 2018 – present Jollibee Group [1] reported
Where Smashburger sits in Jollibee Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Jollibee Group ownership tree →
See the full Jollibee Group brand portfolio (13) →
Other brands owned by Jollibee Group
Jollibee Group controls 13 brands on Brandtree, 12 of them in restaurants & foodservice.
Also in restaurants & foodservice
- Chowking (1985)
- Compose Coffee
- Greenwich
- Highlands Coffee
- Hong Zhuang Yuan
- Jollibee (1978)
- Mang Inasal (2003)
- Milksha
- The Coffee Bean & Tea Leaf (1963)
- Tim Ho Wan (2009)
- Yonghe King
Other brands in fast casual restaurants, and who owns them
The 25 brands in fast casual restaurants on Brandtree belong to 19 owners. The largest is Café de Coral, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Café de Coral | Café de Coral | 🇭🇰 Hong Kong |
| Debonairs Pizza | Famous Brands | 🇿🇦 South Africa |
| PieXpress | Food Concepts | 🇳🇬 Nigeria |
| Baja Fresh | MTY Group | 🇨🇦 Canada |
| Einstein Bros. Bagels | Panera Brands | 🇺🇸 United States |
| Delilah's | BMMI | 🇧🇭 Bahrain |
| Flower Child | Cheesecake Factory | 🇺🇸 United States |
| Chipotle Mexican Grill | Chipotle | 🇺🇸 United States |
About the owner: Jollibee Group
Jollibee Group is a publicly listed company headquartered in Pasig City, Philippines, founded in 1978. Brandtree records 13 brands under its control, and it is listed as PSE: JFC.
Jollibee Foods Corporation was registered with the Philippine Securities and Exchange Commission on 11 January 1978 and has grown from a Manila fast-food chain into a restaurant group with more than 10,300 stores in 33 countries and about 28,900 employees at the end of 2025. It owns some of its brands outright, holds majority stakes in others, and runs the Philippine franchises of Burger King, Panda Express and Yoshinoya, which belong to other companies. Its shares are listed on the Philippine Stock Exchange.
Jollibee Group: full profile, brands and acquisition history →
🇺🇸 Smashburger and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Smashburger among them.
- Applebee's — Dine Brands 🇺🇸
- Arby's — Inspire Brands 🇺🇸
- Baja Fresh — MTY Group 🇨🇦
- Bonefish Grill — Bloomin' Brands 🇺🇸
- Burger King — Restaurant Brands International 🇨🇦
- Caribou Coffee — Panera Brands 🇺🇸
Frequently asked questions
Who is the parent company of Smashburger?
The parent company of Smashburger is Jollibee Group, a publicly listed company headquartered in the Philippines.
Is Smashburger American or Filipino?
Smashburger originated in the United States, but it is owned today by Jollibee Group, which is headquartered in the Philippines. So Smashburger is an American-origin brand under Filipino ownership.
Since when has Jollibee Group owned Smashburger?
Jollibee Group has owned Smashburger since 2018.
Is Smashburger still owned by Jollibee Group?
Yes. As of 16 September 2026, Smashburger is still owned by Jollibee Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Jollibee Group 2025 Annual Report — Jollibee Foods Corporation, Annual report; retrieved 16 September 2026.
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