Who owns Highlands Coffee?
Highlands Coffee is owned by Jollibee Group (the Philippines, PSE: JFC).[1]
Jollibee Group owns 60% of Highlands Coffee rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Jollibee Group 2025 Annual Report, Jollibee Foods Corporation. Last checked .
Key facts
- Current owner
- Jollibee Foods Corporation (60% stake) reported
- Owner HQ
- 🇵🇭 Philippines, Pasig City
- Origin
- 🇻🇳 Vietnam
- Category
- Restaurants & foodservice › Quick-service restaurants › Coffee & café chains
- Parent ticker
- PSE: JFC
- Trademark registrant
- BLUE SKY HOLDINGS LIMITED (USPTO)
- Last verified
- · 2 sources
About Highlands Coffee
Highlands Coffee is Vietnam's largest café chain, serving robusta brewed through the traditional phin filter with condensed milk. Jollibee holds 60 per cent of SF Vung Tau, the company that owns it, so it is a majority stake rather than outright ownership. The chain passed 985 stores in 2025 and opened its own roasting plant at Cai Mep.
Trademark record for Highlands Coffee
The USPTO record for the Highlands Coffee mark lists BLUE SKY HOLDINGS LIMITED as the owner of record (serial number 98545512). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Highlands Coffee
- Current owner Jollibee Group (60%) [1] reported
Where Highlands Coffee sits in Jollibee Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Jollibee Group ownership tree →
See the full Jollibee Group brand portfolio (13) →
Other brands owned by Jollibee Group
Jollibee Group controls 13 brands on Brandtree, 12 of them in restaurants & foodservice.
Also in restaurants & foodservice
- Chowking (1985)
- Compose Coffee
- Greenwich
- Hong Zhuang Yuan
- Jollibee (1978)
- Mang Inasal (2003)
- Milksha
- Smashburger
- The Coffee Bean & Tea Leaf (1963)
- Tim Ho Wan (2009)
- Yonghe King
Other brands in coffee & café chains, and who owns them
Jollibee Group has more brands in coffee & café chains on Brandtree than any other owner: 4 of 24.
| Brand | Owner | Owner based in |
|---|---|---|
| Coffee Couture | Famous Brands | 🇿🇦 South Africa |
| Mikka Coffee Roaster | After You | 🇹🇭 Thailand |
| Elios Craft Cafe | BMMI | 🇧🇭 Bahrain |
| CHAGEE | Chagee | 🇨🇳 China |
| Costa Coffee | Coca-Cola | 🇺🇸 United States |
| Dutch Bros | Dutch Bros | 🇺🇸 United States |
| Dunkin' | Inspire Brands | 🇺🇸 United States |
| Jeronymo | Jerónimo Martins | 🇵🇹 Portugal |
About the owner: Jollibee Group
Jollibee Group is a publicly listed company headquartered in Pasig City, Philippines, founded in 1978. Brandtree records 13 brands under its control, and it is listed as PSE: JFC.
Jollibee Foods Corporation was registered with the Philippine Securities and Exchange Commission on 11 January 1978 and has grown from a Manila fast-food chain into a restaurant group with more than 10,300 stores in 33 countries and about 28,900 employees at the end of 2025. It owns some of its brands outright, holds majority stakes in others, and runs the Philippine franchises of Burger King, Panda Express and Yoshinoya, which belong to other companies. Its shares are listed on the Philippine Stock Exchange.
Jollibee Group: full profile, brands and acquisition history →
🇻🇳 Highlands Coffee and other Vietnamese brands
Brandtree records a controlling owner for 67 brands that began in Vietnam. 12 of them (18%) are now controlled by a company headquartered in another country, Highlands Coffee among them.
- 333 — ThaiBev 🇹🇭
- ARTA by PNJ — PNJ 🇻🇳
- An Khang — Mobile World 🇻🇳
- Ba Vì — IDP 🇻🇳
- Bamboo Airways — Bamboo Airways 🇻🇳
- Bia Hà Nội — HABECO 🇻🇳
Frequently asked questions
Who is the parent company of Highlands Coffee?
The parent company of Highlands Coffee is Jollibee Group, a publicly listed company headquartered in the Philippines.
Is Highlands Coffee Vietnamese or Filipino?
Highlands Coffee originated in Vietnam, but it is owned today by Jollibee Group, which is headquartered in the Philippines. So Highlands Coffee is a Vietnamese-origin brand under Filipino ownership.
Is Highlands Coffee still owned by Jollibee Group?
Yes. As of 27 September 2026, Highlands Coffee is still owned by Jollibee Group (60% stake). The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Jollibee Group 2025 Annual Report — Jollibee Foods Corporation, Annual report; retrieved 16 September 2026.
- [2] USPTO: HIGHLANDS COFFEE, serial 98545512, registration 8164412 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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