Who owns Rude Health?
Rude Health is owned by Valio (Finland), which has owned the brand since 2024.[1]
Valio owns 74% of Rude Health rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Valio Ltd (74% stake) reported
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇫🇮 Finland
- Origin
- 🇬🇧 United Kingdom
- Founded
- 2005 by Nick Barnard, Camilla Barnard
- Category
- Food › Dairy & alternatives › Plant-based dairy
- Last verified
- · 1 sources
About Rude Health
Rude Health is a British maker of dairy-free drinks, cereals and snacks founded in 2005 by the married couple Nick and Camilla Barnard. Valio's plant-based subsidiary Oddlygood bought it in 2024, and Valio says the deal drove Oddlygood's UK sales above its Finnish sales in 2025. Valio owns 74 per cent of Oddlygood, so its interest in Rude Health is indirect and partial.
Ownership timeline of Rude Health
Where Rude Health sits in Valio
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Valio ownership tree →
Other brands owned by Valio in food
Latest news about Rude Health
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Frequently asked questions
Who is the parent company of Rude Health?
The parent company of Rude Health is Valio, a cooperative headquartered in Finland.
Is Rude Health British or Finnish?
Rude Health originated in the United Kingdom in 2005, but it is owned today by Valio, which is headquartered in Finland. So Rude Health is a British-origin brand under Finnish ownership.
Since when has Valio owned Rude Health?
Valio has owned Rude Health since 2024.
Is Rude Health still owned by Valio?
Yes. As of 16 September 2026, Rude Health is still owned by Valio (74% stake). The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Valio Group Board of Directors' Report and Financial Statements 2025 — Valio Ltd, Annual report; retrieved 16 September 2026.
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