Who owns Rude Health?
Rude Health is owned by Valio (Finland), which has owned the brand since 2024.[1]
Valio owns 74% of Rude Health rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Valio Group Board of Directors' Report and Financial Statements 2025, Valio Ltd. Last checked .
Key facts
- Current owner
- Valio Ltd (74% stake) reported
- Owned since
- Owner HQ
- 🇫🇮 Finland
- Origin
- 🇬🇧 United Kingdom
- Founded
- 2005 by Nick Barnard, Camilla Barnard
- Category
- Food › Dairy & alternatives › Plant-based dairy
- Last verified
- · 1 sources
About Rude Health
Rude Health is a British maker of dairy-free drinks, cereals and snacks founded in 2005 by the married couple Nick and Camilla Barnard. Valio's plant-based subsidiary Oddlygood bought it in 2024, and Valio says the deal drove Oddlygood's UK sales above its Finnish sales in 2025. Valio owns 74 per cent of Oddlygood, so its interest in Rude Health is indirect and partial.
Ownership timeline of Rude Health
Where Rude Health sits in Valio
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Valio ownership tree →
See the full Valio brand portfolio (6) →
Other brands owned by Valio
Valio controls 6 brands on Brandtree, 6 of them in food.
Also in food
Other brands in plant-based dairy, and who owns them
The 27 brands in plant-based dairy on Brandtree belong to 21 owners. The largest is Danone, with 3; Valio has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Alpro | Danone | 🇫🇷 France |
| Carnation | Nestlé | 🇨🇭 Switzerland |
| Valsoia | Valsoia | 🇮🇹 Italy |
| Nurishh | Bel Group | 🇫🇷 France |
| Almond Breeze | Blue Diamond Growers | 🇺🇸 United States |
| Coco Mama | Century Pacific | 🇵🇭 Philippines |
| F&N NutriWell | F&N Holdings | 🇲🇾 Malaysia |
| Fazer Aito | Fazer | 🇫🇮 Finland |
About the owner: Valio
Valio is a cooperative headquartered in Finland, founded in 1905. Brandtree records 6 brands under its control.
Valio is a Finnish dairy and food company owned by around 3,000 dairy farms through cooperatives, to which it pays its profits through the milk price, dividends and interest. It marked its 120th anniversary in 2025, when it took in 1,635 million litres of Finnish milk and grew net sales 6.3 per cent to 2,422.7 million euros. It also runs the Valio Aimo food service wholesale business and exports specialty milk powders.
🇬🇧 Rude Health and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country, Rude Health among them.
Frequently asked questions
Who is the parent company of Rude Health?
The parent company of Rude Health is Valio, a cooperative headquartered in Finland.
Is Rude Health British or Finnish?
Rude Health originated in the United Kingdom in 2005, but it is owned today by Valio, which is headquartered in Finland. So Rude Health is a British-origin brand under Finnish ownership.
Since when has Valio owned Rude Health?
Valio has owned Rude Health since 2024.
Is Rude Health still owned by Valio?
Yes. As of 16 September 2026, Rude Health is still owned by Valio (74% stake). The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Valio Group Board of Directors' Report and Financial Statements 2025 — Valio Ltd, Annual report; retrieved 16 September 2026.
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