Who owns PROfeel?
PROfeel is owned by Valio (Finland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Valio Ltd reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇫🇮 Finland
- Origin
- 🇫🇮 Finland
- Category
- Food › Nutrition & supplements › Protein & sports nutrition
- Last verified
- · 1 sources
About PROfeel
PROfeel is Valio's range of high-protein snacks, including puddings, lactose-free yogurts and milkshakes. At the start of 2025 Valio moved it into a wholly owned subsidiary, Profeel Oy, to speed up its growth abroad. Its net sales passed 100 million euros in 2025, it is sold in 15 markets including the United States, Sweden, Poland and Spain, and its US puddings far exceeded expectations.
Ownership timeline of PROfeel
Where PROfeel sits in Valio
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Valio ownership tree →
Other brands owned by Valio in food
Latest news about PROfeel
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of PROfeel?
The parent company of PROfeel is Valio, a cooperative headquartered in Finland.
Is PROfeel Finnish?
Yes. PROfeel originated in Finland and its owner, Valio, is also headquartered in Finland.
Is PROfeel still owned by Valio?
Yes. As of 16 September 2026, PROfeel is still owned by Valio. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Valio Group Board of Directors' Report and Financial Statements 2025 — Valio Ltd, Annual report; retrieved 16 September 2026.
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