Who owns PROfeel?
PROfeel is owned by Valio (Finland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Valio Group Board of Directors' Report and Financial Statements 2025, Valio Ltd. Last checked .
Key facts
- Current owner
- Valio Ltd reported
- Owner HQ
- 🇫🇮 Finland
- Origin
- 🇫🇮 Finland
- Category
- Food › Nutrition & supplements › Protein & sports nutrition
- Last verified
- · 1 sources
About PROfeel
PROfeel is Valio's range of high-protein snacks, including puddings, lactose-free yogurts and milkshakes. At the start of 2025 Valio moved it into a wholly owned subsidiary, Profeel Oy, to speed up its growth abroad. Its net sales passed 100 million euros in 2025, it is sold in 15 markets including the United States, Sweden, Poland and Spain, and its US puddings far exceeded expectations.
Ownership timeline of PROfeel
Where PROfeel sits in Valio
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Valio ownership tree →
See the full Valio brand portfolio (6) →
Other brands owned by Valio
Valio controls 6 brands on Brandtree, 6 of them in food.
Also in food
- Härkis
- Oddlygood (2018)
- Rude Health (2005)
- Valio
- Valio Gefilus
Other brands in protein & sports nutrition, and who owns them
The 20 brands in protein & sports nutrition on Brandtree belong to 16 owners. The largest is Glanbia, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| BSN | Glanbia | 🇮🇪 Ireland |
| Dymatize | BellRing Brands | 🇺🇸 United States |
| OWYN | Simply Good Foods | 🇺🇸 United States |
| THE:Danbaek | Binggrae | 🇰🇷 South Korea |
| Vitamin Whey | Edible Garden | 🇺🇸 United States |
| Herbalife24 | Herbalife | 🇰🇾 Cayman Islands |
| Selex | Maeil Dairies | 🇰🇷 South Korea |
| OPTAVIA ACTIVE | Medifast | 🇺🇸 United States |
About the owner: Valio
Valio is a cooperative headquartered in Finland, founded in 1905. Brandtree records 6 brands under its control.
Valio is a Finnish dairy and food company owned by around 3,000 dairy farms through cooperatives, to which it pays its profits through the milk price, dividends and interest. It marked its 120th anniversary in 2025, when it took in 1,635 million litres of Finnish milk and grew net sales 6.3 per cent to 2,422.7 million euros. It also runs the Valio Aimo food service wholesale business and exports specialty milk powders.
🇫🇮 PROfeel and other Finnish brands
Brandtree records a controlling owner for 67 brands that began in Finland. 23 of them (34%) are now controlled by a company headquartered in another country; PROfeel is not one of them.
- Atria — Atria 🇫🇮
- Benecol — Raisio 🇫🇮
- Bertil's — Midsona 🇸🇪
- Fazer Aito — Fazer 🇫🇮
- Finn Crisp — Lantmännen 🇸🇪
- HK — HKFoods 🇫🇮
Frequently asked questions
Who is the parent company of PROfeel?
The parent company of PROfeel is Valio, a cooperative headquartered in Finland.
Is PROfeel Finnish?
Yes. PROfeel originated in Finland and its owner, Valio, is also headquartered in Finland.
Is PROfeel still owned by Valio?
Yes. As of 16 September 2026, PROfeel is still owned by Valio. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Valio Group Board of Directors' Report and Financial Statements 2025 — Valio Ltd, Annual report; retrieved 16 September 2026.
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