Who owns Safari?
Safari, a food brand, is owned by Libstar (South Africa, JSE: LBR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Libstar Holdings Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇿🇦 South Africa, Plattekloof, Cape Town
- Origin
- 🇿🇦 South Africa
- Category
- Food › Condiments, sauces & seasonings › Sauces & ketchup
- Parent ticker
- JSE: LBR
- Last verified
- · 1 sources
About Safari
Safari is a vinegar brand in Libstar's Wet Condiments business, which also makes dressings, sauces, chutneys and baking aids. In 2025 Safari ran a campaign explaining how naturally fermented vinegar differs from imitation vinegar made from synthetic acetic acid, citing a survey in which only 24 per cent of South Africans clearly understood the difference.
Ownership timeline of Safari
Where Safari sits in Libstar
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Libstar ownership tree →
Other brands owned by Libstar in food
Latest news about Safari
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Safari?
The parent company of Safari is Libstar, a publicly listed company headquartered in South Africa.
Is Safari South African?
Yes. Safari originated in South Africa and its owner, Libstar, is also headquartered in South Africa.
Is Safari still owned by Libstar?
Yes. As of 16 September 2026, Safari is still owned by Libstar. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Libstar Holdings Limited Integrated Annual Report 2025 — Libstar Holdings Limited, Annual report; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.