Who owns Safari?
Safari, a food brand, is owned by Libstar (South Africa, JSE: LBR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Libstar Holdings Limited Integrated Annual Report 2025. Last checked .
Key facts
- Current owner
- Libstar Holdings Limited reported
- Owner HQ
- 🇿🇦 South Africa, Plattekloof, Cape Town
- Origin
- 🇿🇦 South Africa
- Category
- Food › Condiments, sauces & seasonings › Sauces & ketchup
- Parent ticker
- JSE: LBR
- Last verified
- · 1 sources
About Safari
Safari is a vinegar brand in Libstar's Wet Condiments business, which also makes dressings, sauces, chutneys and baking aids. In 2025 Safari ran a campaign explaining how naturally fermented vinegar differs from imitation vinegar made from synthetic acetic acid, citing a survey in which only 24 per cent of South Africans clearly understood the difference.
Ownership timeline of Safari
Where Safari sits in Libstar
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Libstar ownership tree →
See the full Libstar brand portfolio (6) →
Other brands owned by Libstar
Libstar controls 6 brands on Brandtree, 6 of them in food.
Also in food
- Cani
- Cape Herb & Spice
- DENNY
- Lancewood (1996)
- Red Lion (2022)
Other brands in sauces & ketchup, and who owns them
The 95 brands in sauces & ketchup on Brandtree belong to 53 owners. The largest is Develey, with 6; Libstar has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bautz'ner | Develey | 🇩🇪 Germany |
| Chungjungone | Daesang | 🇰🇷 South Korea |
| Haitian | Haitian | 🇨🇳 China |
| Chaochai | Sempio | 🇰🇷 South Korea |
| Búfalo | Grupo Herdez | 🇲🇽 Mexico |
| A.1. | Kraft Heinz | 🇺🇸 United States |
| Las Palmas | B&G Foods | 🇺🇸 United States |
| Erisco | Erisco Foods | 🇳🇬 Nigeria |
About the owner: Libstar
Libstar is a publicly listed company headquartered in Plattekloof, Cape Town, South Africa, founded in 2005. Brandtree records 6 brands under its control, and it is listed as JSE: LBR.
Libstar is a South African maker of branded and private label food, founded in 2005 and listed on the JSE in 2018. It reported net revenue of R12.3 billion in 2025, split between ambient products such as condiments, snacks and baked goods and perishable products led by Lancewood dairy. In 2025 its board rejected non-binding takeover approaches as below fair value, and the company remained listed.
🇿🇦 Safari and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Safari is not one of them.
Frequently asked questions
Who is the parent company of Safari?
The parent company of Safari is Libstar, a publicly listed company headquartered in South Africa.
Is Safari South African?
Yes. Safari originated in South Africa and its owner, Libstar, is also headquartered in South Africa.
Is Safari still owned by Libstar?
Yes. As of 16 September 2026, Safari is still owned by Libstar. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Libstar Holdings Limited Integrated Annual Report 2025 — Libstar Holdings Limited, Annual report; retrieved 16 September 2026.
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