Who owns Skross?
Skross is owned by Cellularline (Italy, BIT: CELL), which has owned the brand since 2020.[1]
Cellularline owns 90% of Skross rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Cellularline S.p.A. — 2025 Annual Report, 16 March 2026. Last checked .
Key facts
- Current owner
- Cellularline S.p.A. (90% stake) reported
- Owned since
- Owner HQ
- 🇮🇹 Italy, Reggio Emilia
- Origin
- 🇨🇭 Switzerland
- Category
- Home, garden & DIY › Consumer electronics › Phone & device accessories
- Parent ticker
- BIT: CELL
- Last verified
- · 1 sources
About Skross
Skross is a travel adapter brand owned by Worldconnect AG of Diepoldsau, Switzerland, which Cellularline acquired in 2020 and holds at 90 per cent. The annual report calls Worldconnect the world market leader in premium travel adapters, a business founded in 2002 that works through the Skross and Q2 Power trademarks and with OEM partners.
Ownership timeline of Skross
- 2020 – present Cellularline (90%) [1] reported
Where Skross sits in Cellularline
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Cellularline
- Coverlab (62%)
- Interphone
- Q2 Power (90%)
- Skross (90%)
Open the full Cellularline ownership tree →
See the full Cellularline brand portfolio (5) →
Other brands owned by Cellularline
Cellularline controls 5 brands on Brandtree, 5 of them in home, garden & diy.
Also in home, garden & diy
Other brands in phone & device accessories, and who owns them
Cellularline has more brands in phone & device accessories on Brandtree than any other owner: 5 of 9.
| Brand | Owner | Owner based in |
|---|---|---|
| Anker Charging | Anker Innovations | 🇨🇳 China |
| Belkin | FIT Hon Teng | 🇹🇼 Taiwan |
| iServices | Sonae | 🇵🇹 Portugal |
| Quad Lock | Thule | 🇸🇪 Sweden |
About the owner: Cellularline
Cellularline is a publicly listed company headquartered in Reggio Emilia, Italy. Brandtree records 5 brands under its control, and it is listed as BIT: CELL.
Cellularline is an Italian company that designs, distributes and markets accessories for smartphones, tablets, wearables and audio devices, and for mobile connectivity on motorcycles and bicycles. Listed on the STAR segment of Borsa Italiana since July 2019, it is based in Reggio Emilia. Its annual report names three shareholders above 5 per cent at the end of 2025: Christian Aleotti with 12.57 per cent, First Sicaf with 8.02 per cent and Antonio Luigi Tazartes with 7.31 per cent. Revenue was 156.6 million euros in 2025.
Cellularline: full profile, brands and acquisition history →
🇨🇭 Skross and other Swiss brands
Brandtree records a controlling owner for 114 brands that began in Switzerland. 33 of them (29%) are now controlled by a company headquartered in another country, Skross among them.
- ASTRO Gaming — Logitech 🇨🇭
- Artevia — Holcim 🇨🇭
- BICO — Hilding Anders 🇸🇪
- Aktifit — Emmi 🇨🇭
- AutoScout24 (Switzerland) — SMG Swiss Marketplace Group 🇨🇭
- BLS — BLS 🇨🇭
Frequently asked questions
Who is the parent company of Skross?
The parent company of Skross is Cellularline, a publicly listed company headquartered in Italy.
Is Skross Swiss or Italian?
Skross originated in Switzerland, but it is owned today by Cellularline, which is headquartered in Italy. So Skross is a Swiss-origin brand under Italian ownership.
Since when has Cellularline owned Skross?
Cellularline has owned Skross since 2020.
Is Skross still owned by Cellularline?
Yes. As of 2 October 2026, Skross is still owned by Cellularline (90% stake). The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Cellularline S.p.A. — 2025 Annual Report — Cellularline S.p.A., Annual report, published 16 March 2026; retrieved 2 October 2026.
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