Who owns Smirnoff Ice (Seychelles)?
Smirnoff Ice (Seychelles) is made and sold by Seychelles Breweries, a subsidiary of PhoenixBev (Mauritius, SEM: PBL), under licence; Seychelles Breweries does not own the name.[1] The Smirnoff Ice name is owned by Diageo.
Key facts
- Licensed to
- Phoenix Beverages Limited via Seychelles Breweries reported
- Since
- Not recorded
- Headquarters
- 🇲🇺 Mauritius, Port Louis · browse countries
- Origin
- 🇬🇧 United Kingdom
- Category
- Beverages › Spirits › Vodka
- Parent ticker
- SEM: PBL
- Last verified
- · 3 sources
About Smirnoff Ice (Seychelles)
Smirnoff Ice is the ready-to-drink line Seychelles Breweries fills at Le Rocher, on the same plant that makes its SeyPearl soft drinks and its Coca-Cola range; a Pineapple Punch variant was added in the year to June 2025. Diageo owns the name and kept it when it sold control of the brewery that July, so what Seychelles Breweries holds is a long-term licence to produce and distribute it, not the brand.
Ownership timeline of Smirnoff Ice (Seychelles)
Where Smirnoff Ice (Seychelles) sits in PhoenixBev
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Seychelles Breweries (54.4%) · 4 brands
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Other brands handled by PhoenixBev in beverages
Latest news about Smirnoff Ice (Seychelles)
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Frequently asked questions
Who makes Smirnoff Ice (Seychelles)?
Seychelles Breweries makes and sells Smirnoff Ice (Seychelles) under a licensing agreement.
Does Seychelles Breweries own Smirnoff Ice (Seychelles)?
No. Seychelles Breweries holds a licence to make and sell Smirnoff Ice (Seychelles), which is not the same as owning it. The name belongs to Diageo.
Who owns the Smirnoff Ice (Seychelles) name?
Diageo owns the Smirnoff Ice (Seychelles) trademark. Seychelles Breweries pays to use it.
Where did Smirnoff Ice (Seychelles) come from?
Smirnoff Ice (Seychelles) originated in the United Kingdom.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Seychelles Breweries Limited — 2025 Annual Report & Financial Statements — Seychelles Breweries Limited, Annual report; retrieved 23 September 2026.
- [2] Seychelles Breweries Ltd — Production — Seychelles Breweries Limited, Official document; retrieved 23 September 2026.
- [3] Phoenix Beverages Group — Seybrew — Phoenix Beverages Limited, Official document; retrieved 23 September 2026.
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