Who owns Smirnoff Ice (Seychelles)?
Smirnoff Ice (Seychelles) is made and sold by Seychelles Breweries, a subsidiary of PhoenixBev (Mauritius, SEM: PBL), under licence; Seychelles Breweries does not own the name.[1] The Smirnoff Ice name is owned by Diageo.
Evidence: Seychelles Breweries Limited — 2025 Annual Report & Financial Statements. Last checked .
Key facts
- Licensed to
- Phoenix Beverages Limited via Seychelles Breweries reported
- Headquarters
- 🇲🇺 Mauritius, Port Louis
- Origin
- 🇬🇧 United Kingdom
- Category
- Beverages › Spirits › Vodka
- Parent ticker
- SEM: PBL
- Last verified
- · 3 sources
About Smirnoff Ice (Seychelles)
Smirnoff Ice is the ready-to-drink line Seychelles Breweries fills at Le Rocher, on the same plant that makes its SeyPearl soft drinks and its Coca-Cola range; a Pineapple Punch variant was added in the year to June 2025. Diageo owns the name and kept it when it sold control of the brewery that July, so what Seychelles Breweries holds is a long-term licence to produce and distribute it, not the brand.
Ownership timeline of Smirnoff Ice (Seychelles)
Where Smirnoff Ice (Seychelles) sits in PhoenixBev
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Seychelles Breweries (54.4%) · 4 brands
Open the full PhoenixBev ownership tree →
See the full PhoenixBev brand portfolio (6) →
Other brands owned by PhoenixBev
PhoenixBev controls 7 brands on Brandtree, 7 of them in beverages.
Also in beverages
- Manawa (2022)
- Phoenix Beer (1963)
- SeyBrew (1972)
- SeyPearl
- Slow Turtle
- Vann Swet (2020)
Other brands in vodka, and who owns them
The 25 brands in vodka on Brandtree belong to 19 owners. The largest is Diageo, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Cîroc | Diageo | 🇬🇧 United Kingdom |
| Hangar 1 | Becle | 🇲🇽 Mexico |
| Burnett's Vodka | Heaven Hill | 🇺🇸 United States |
| Hõbe | Liviko | 🇪🇪 Estonia |
| Magic Moments | Radico Khaitan | 🇮🇳 India |
| Longshore Vodka | Adnams | 🇬🇧 United Kingdom |
| OMU | Alexandrion Group | 🇷🇴 Romania |
| Moskovskaya Vodka | Amber Beverage Group | 🇱🇺 Luxembourg |
About the owner: PhoenixBev
PhoenixBev is a publicly listed company headquartered in Port Louis, Mauritius, founded in 1960.
Phoenix Beverages is a Mauritian brewer and soft drinks company that also bottles The Coca-Cola Company's drinks on the island. It traces its business to 1953, when it began making soft drinks in Mauritius, and was incorporated as Mauritius Breweries Ltd in 1960 before being renamed. It also operates on Réunion Island through Edena and, from 1 July 2025, in Seychelles through a 54.4 per cent stake in Seychelles Breweries. Its ultimate holding company is the Mauritian conglomerate IBL Ltd.
🇬🇧 Smirnoff Ice (Seychelles) and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country, Smirnoff Ice (Seychelles) among them.
- Badger — Hall & Woodhouse 🇬🇧
- Balblair — ThaiBev 🇹🇭
- Beefeater — Pernod Ricard 🇫🇷
- Bishops Finger — Shepherd Neame 🇬🇧
- Bombay Sapphire — Bacardi 🇧🇲
- Boost — A.G. Barr 🇬🇧
Frequently asked questions
Who makes Smirnoff Ice (Seychelles)?
Seychelles Breweries makes and sells Smirnoff Ice (Seychelles) under a licensing agreement.
Does Seychelles Breweries own Smirnoff Ice (Seychelles)?
No. Seychelles Breweries holds a licence to make and sell Smirnoff Ice (Seychelles), which is not the same as owning it. The name belongs to Diageo.
Who owns the Smirnoff Ice (Seychelles) name?
Diageo owns the Smirnoff Ice (Seychelles) trademark. Seychelles Breweries pays to use it.
Where did Smirnoff Ice (Seychelles) come from?
Smirnoff Ice (Seychelles) originated in the United Kingdom.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Seychelles Breweries Limited — 2025 Annual Report & Financial Statements — Seychelles Breweries Limited, Annual report; retrieved 23 September 2026.
- [2] Seychelles Breweries Ltd — Production — Seychelles Breweries Limited, Official document; retrieved 23 September 2026.
- [3] Phoenix Beverages Group — Seybrew — Phoenix Beverages Limited, Official document; retrieved 23 September 2026.
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