Who owns So Phresh?
So Phresh is owned by Petco (the United States, NASDAQ: WOOF).[1]
Evidence: Petco Health and Wellness Company, Inc. Annual Report on Form 10-K filed 2026-03-13, SEC EDGAR, 13 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Petco Health and Wellness Company, Inc. verified
- Owner HQ
- 🇺🇸 United States, San Diego, California
- Origin
- 🇺🇸 United States
- Founded
- 2015
- Category
- Pet & animal care › Pet supplies & services › Pet supplies
- Parent ticker
- NASDAQ: WOOF
- Last verified
- · 1 sources
About So Phresh
So Phresh is Petco's own-brand for cat litter, waste bags and cleaning products, the least glamorous but among the most frequently repurchased categories in pet retail. Litter is heavy and bought regularly, which makes it valuable to a retailer both as a margin line and as a reason for customers to return.
How often Petco names So Phresh in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of So Phresh
Where So Phresh sits in Petco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Petco ownership tree →
See the full Petco brand portfolio (3) →
Other brands owned by Petco
Petco controls 3 brands on Brandtree, 3 of them in pet & animal care.
Also in pet & animal care
- Reddy (2017)
- WholeHearted (2016)
Other brands in pet supplies, and who owns them
The 30 brands in pet supplies on Brandtree belong to 16 owners. The largest is Tractor Supply, with 3; Petco has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Aqueon | Central Garden & Pet | 🇺🇸 United States |
| Frisco | Chewy | 🇺🇸 United States |
| Musti | Sonae | 🇵🇹 Portugal |
| 4health | Tractor Supply | 🇺🇸 United States |
| BarkBox | BARK | 🇺🇸 United States |
| Fresh Step | Clorox | 🇺🇸 United States |
| Melo Pet & Garden | Grupo Melo | 🇵🇦 Panama |
| Cat's Pride | Oil-Dri | 🇺🇸 United States |
About the owner: Petco
Petco is a publicly listed company headquartered in San Diego, California, United States, founded in 1965. Brandtree records 3 brands under its control, and it is listed as NASDAQ: WOOF.
Petco began in 1965 as a mail-order veterinary supplies business in California and is now one of the two largest pet specialty retailers in the United States. It stopped selling dog and cat treats containing artificial ingredients in 2019 and no longer sells shock collars.
🇺🇸 So Phresh and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 492 of them (19%) are now controlled by a company headquartered in another country; So Phresh is not one of them.
- 4health — Tractor Supply 🇺🇸
- Advantage — Elanco 🇺🇸
- American Journey — Chewy 🇺🇸
- Apoquel — Zoetis 🇺🇸
- Aqueon — Central Garden & Pet 🇺🇸
- Aureomycin — Phibro 🇺🇸
Frequently asked questions
Who is the parent company of So Phresh?
The parent company of So Phresh is Petco, a publicly listed company headquartered in the United States.
Is So Phresh American?
Yes. So Phresh originated in the United States in 2015 and its owner, Petco, is also headquartered in the United States.
Is So Phresh still owned by Petco?
Yes. As of 29 October 2026, So Phresh is still owned by Petco. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Petco Health and Wellness Company, Inc. Annual Report on Form 10-K filed 2026-03-13 — SEC EDGAR, SEC Form 10-K, published 13 March 2026; retrieved 16 September 2026.
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