Who owns SOOV?
SOOV is owned by Ego Pharmaceuticals (Australia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: History - Ego Pharmaceuticals Australia. Last checked .
Key facts
- Current owner
- Ego Pharmaceuticals Pty Ltd reported
- Owner HQ
- 🇦🇺 Australia
- Origin
- 🇦🇺 Australia
- Category
- Personal care & beauty › Skin care › Dermocosmetics & clinical skin care
- Last verified
- · 1 sources
About SOOV
SOOV is an Ego Pharmaceuticals range combining anaesthetic and antiseptic agents to manage pain from bites, burns and skin irritation while helping prevent infection. The range lists SOOV IT, SOOV Cream, SOOV Bite and SOOV Burn, and the company describes it as a way to be prepared for minor emergencies.
Ownership timeline of SOOV
- Current owner Ego Pharmaceuticals [1] reported
Where SOOV sits in Ego Pharmaceuticals
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Ego Pharmaceuticals ownership tree →
See the full Ego Pharmaceuticals brand portfolio (15) →
Other brands owned by Ego Pharmaceuticals
Ego Pharmaceuticals controls 15 brands on Brandtree, 15 of them in personal care & beauty.
Also in personal care & beauty
Other brands in dermocosmetics & clinical skin care, and who owns them
Ego Pharmaceuticals has more brands in dermocosmetics & clinical skin care on Brandtree than any other owner: 9 of 41.
| Brand | Owner | Owner based in |
|---|---|---|
| Biretix | Cantabria Labs | 🇪🇸 Spain |
| CeraVe | L'Oréal | 🇫🇷 France |
| A-Derma | Pierre Fabre | 🇫🇷 France |
| Dermalogica | Unilever | 🇬🇧 United Kingdom |
| Minon | Daiichi Sankyo Healthcare | 🇯🇵 Japan |
| Alastin | Galderma | 🇨🇭 Switzerland |
| A-Solution | Aekyung | 🇰🇷 South Korea |
| Eucerin | Beiersdorf | 🇩🇪 Germany |
Every brand in dermocosmetics & clinical skin care and its owner →
About the owner: Ego Pharmaceuticals
Ego Pharmaceuticals is a privately held company headquartered in Australia, founded in 1953. Brandtree records 15 brands under its control.
Ego Pharmaceuticals is an Australian-owned skincare and dermatology products company. Its own history page says it began in 1953, when the chemist Gerald Oppenheim and his wife Rae, a nurse, developed Pine Tar Bath Solution (now Pinetarsol) in the laundry of their Melbourne home. Their son Alan Oppenheim is Managing Director, and his wife Dr Jane Oppenheim is Chief Executive Officer. Its site lists manufacturing and support centres at Braeside and Dandenong South, Victoria, and regional offices in the Middle East and Asia. The brand list below is the one on its Our Brands page; no sun-care brand is on that list.
Ego Pharmaceuticals: full profile, brands and acquisition history →
🇦🇺 SOOV and other Australian brands
Brandtree records a controlling owner for 203 brands that began in Australia. 59 of them (29%) are now controlled by a company headquartered in another country; SOOV is not one of them.
Frequently asked questions
Who is the parent company of SOOV?
The parent company of SOOV is Ego Pharmaceuticals, a privately held company headquartered in Australia.
Is SOOV Australian?
Yes. SOOV originated in Australia and its owner, Ego Pharmaceuticals, is also headquartered in Australia.
Is SOOV still owned by Ego Pharmaceuticals?
Yes. As of 3 October 2026, SOOV is still owned by Ego Pharmaceuticals. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] History - Ego Pharmaceuticals Australia — Ego Pharmaceuticals, Official document; retrieved 3 October 2026.
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