Who owns Vitamin World?
Vitamin World is owned by Feihe (China, HKEX: 6186), which has owned the brand since 2018.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: China Feihe Limited 2025 Annual Report, 28 April 2026. Last checked .
Key facts
- Current owner
- China Feihe Limited reported
- Owned since
- Owner HQ
- 🇨🇳 China, Beijing
- Origin
- 🇺🇸 United States
- Category
- Food › Nutrition & supplements › Vitamins & supplements
- Parent ticker
- HKEX: 6186
- Last verified
- · 1 sources
About Vitamin World
Vitamin World is an American retailer of vitamins, minerals, herbs and other nutritional supplements, and an unexpected part of a Chinese dairy group: Feihe acquired its retail health care business in early 2018 through Vitamin World USA Corporation. It still runs as a specialty store chain, with 42 shops mostly in malls and outlet centres and 194 staff at the end of 2025, alongside its own website and third-party marketplaces. At RMB183.3 million of revenue it is about one per cent of its parent's sales.
Ownership timeline of Vitamin World
Where Vitamin World sits in Feihe
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Feihe ownership tree →
See the full Feihe brand portfolio (2) →
Other brands owned by Feihe
Feihe controls 2 brands on Brandtree, 2 of them in food.
Also in food
Other brands in vitamins & supplements, and who owns them
The 44 brands in vitamins & supplements on Brandtree belong to 29 owners. The largest is Krka, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bilobil | Krka | 🇸🇮 Slovenia |
| Berocca | Bayer | 🇩🇪 Germany |
| AXIO | LifeVantage | 🇺🇸 United States |
| Ambrotose | Mannatech | 🇺🇸 United States |
| Abecedin | Birzeit Pharmaceutical | 🇵🇸 Palestine |
| Nature's Sunshine Products | Nature's Sunshine | 🇺🇸 United States |
| Beauty Focus | Nu Skin | 🇺🇸 United States |
| Hiya | USANA | 🇺🇸 United States |
About the owner: Feihe
Feihe is a publicly listed company headquartered in Beijing, China. Brandtree records 2 brands under its control, and it is listed as HKEX: 6186.
China Feihe is the largest domestic infant milk formula producer in China and sells almost all of it at home, from a corporate headquarters in Beijing and plants concentrated in Heilongjiang province. It reported revenue of RMB18,112.6 million in 2025, down 12.7 per cent on the previous year, and net profit of RMB2,093.8 million, and it has extended from infant formula into children's, adolescent and middle-aged and elderly nutrition — what it calls a whole-lifecycle range. It runs 11 production facilities with designed annual capacity above 438,000 tonnes and reaches shoppers through more than 2,800 offline customers covering over 70,000 retail points of sale. Outside China its holdings are a Canadian factory and Vitamin World USA, a small American supplements retailer.
🇺🇸 Vitamin World and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country, Vitamin World among them.
Frequently asked questions
Who is the parent company of Vitamin World?
The parent company of Vitamin World is Feihe, a publicly listed company headquartered in China.
Is Vitamin World American or Chinese?
Vitamin World originated in the United States, but it is owned today by Feihe, which is headquartered in China. So Vitamin World is an American-origin brand under Chinese ownership.
Since when has Feihe owned Vitamin World?
Feihe has owned Vitamin World since 2018.
Is Vitamin World still owned by Feihe?
Yes. As of 27 September 2026, Vitamin World is still owned by Feihe. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] China Feihe Limited 2025 Annual Report — China Feihe Limited, Annual report, published 28 April 2026; retrieved 27 September 2026.
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